Communications Marketing Manager
hace 2 semanas
**Role Purpose**:
Implement advertising and marketing communication plans and processes for development, realization and optimization of product advertisement and communication in line with business strategy and objectives, Group guidelines and policies.
**Key Accountabilities**
- Implement advertising and marketing communication plans and processes to achieve defined business objectives.
- Prepare detailed designs and implement advertising and sales promotion activities including media placement, campaign length, featured products and services and other technical details.
- Periodically evaluate performance and impact of advertising campaigns and activities.
- Implement market development plans (in cooperation with Sales) to achieve defined objectives.
- Prepare and deliver complex marketing communication plans and related activities
- Achieve implementation of corporate design across all media.
- Execute marketing communication activities such as external events, advertisements and brochures, press information and trade fair organization.
- Conduct market analyses/ studies as per defined objectives, derive and prepare relevant marketing communication contents.
- Ensure adherence to the defined advertising and marketing communication budget.
- Cooperate with, support negotiations and manage performance of external service provides such as advertising agencies.
- Prioritize and coordinate to obtain maximum exposure of appropriate key media messages
- Analyze and implement modifications, improvements and new communication processes, systems, standards and policies, etc
- Deploy best practices to obtain maximum exposure of appropriate key media messages.
- Deploy best practices to support global projects and initiatives and assist global communications team.
- Provide support to Business Development and Key Account Managers in the commercial proposals and tenders provide direction and guidance as needed.
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