Senior Manager Loyalty Programs

hace 4 semanas

Madrid, España zooplus SE A tiempo completo

Company Description More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

**Job Description**:
The Senior Manager Loyalty Programs Loyalty and Reward Programs Manager will be responsible for the systematic development and shaping of customer relationships through target group-relevant marketing and communication measures with the aim of increasing customer loyalty in the long term. Control and optimization of suitable customer loyalty programs by means of continuous performance measurement regarding customer lifetime value.

**Essential job tasks**:

- Working closely with international sales organization, online marketing and customer care on the roll-out of new initiatives and campaigns.
- Management and further development of the centrally managed Customer Loyalty & Retention programs with the aim of sustainably strengthening customer loyalty across customer segments.
- Participation in the conceptual development of the loyalty strategy and its anchoring in the corporate strategy.
- Responsibility for defining new business requirements in close coordination with Legal and Finance; close cooperation with the product owners during IT implementation.
- Development of new approaches and management of campaigns to optimize the customer approach and intensify the customer engagement approach.
- Continuous KPI monitoring and execution of data-based customer analyses with a derivation of measures for further optimization of programs; close coordination with business analysts.
- Definition of initiatives to integrate customer engagement programs into cross-channel customer communications.

**Qualifications**:

- University degree in economics with advanced knowledge in marketing, CRM and loyalty
- At least 6 years of relevant professional experience in a comparable position in an analytical and conceptual marketing and CRM environment.
- Extensive sales & marketing knowledge with a high understanding of the processes and levers of an online retailer.
- Profound handling of data-driven analysis of customer requirements paired with the ability to derive relevant measures.
- Fluent in English, C1-C2 level.
- high sense of responsibility and self-reliance.
- Good knowledge of CRM and customer loyalty tools (eCommerce).
- Proven experience in project management with (partial) project responsibility.
- Very high IT affinity and expertise in implementation management of business requirements.
- Strong communication skills.

Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely or face-to-face at the office.

**Our benefits**:
20% discount in our zooplus shop

Internal and external training

Team events

✈️ 28 Annual Vacation Days

Private Medical Health Insurance
- Hybrid working model (up to 60% remote) and flexibility entry from 7 to 10 am.

Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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