Brands Ads Marketing Manager

hace 7 meses

Madrid, España Glovo A tiempo completo

If you're here, it's because you're looking for an **exciting ride**.

A ride that will fuel up your ambitions to take on a **new challenge and stretch yourself beyond your comfort zone.**

We'll deliver a **non-vanilla culture built on talent, where we work to amplify the impact on millions of people**, paving the way forward together.

**Not your usual app**. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

**What makes our ride unique?**

**Our culture and strong values.**
- We have an ''office-first'' culture and we place collaboration at the center of everything we do
- We have a non-vanilla personality and feedback mindset. We don't shy away from difficult conversations - we see them as a gift
- We work with high intensity and have fun along the way. We also celebrate the wins (a lot).
- We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work.

**Our career development philosophy.**
- We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential.
- We take ownership of our career development. We don't believe in linear and predictable career paths - we create the job of our dreams
- We embrace opportunities to move the needle and make an impact beyond our scope.

**Our commitment to being a force for good.**
- Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact.
- We invest in doing good by dedicating time and resources into social and environmental initiatives.
- We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

We have a vision**:To give everyone easy access to anything in their cities. **And this is where your ride starts.

**YOUR MISSION**

From its conception until now, Glovo has been a company that has shown amazing and constant growth in the markets we launch. This growth defines the very essence of the company and has established a fast-moving and dynamic environment in the company's results and culture. As we work our way into bringing all our clients closer in a faster response time, we grow and position ourselves as an attractive brand in different regions around the world.

**THE JOURNEY**
- Farming XL and SMB Brands (endemics):

- Develop and execute strategies to cultivate and expand relationships with XL CPG brands.
- Collaborate closely with key stakeholders within XL brands to understand their advertising objectives, marketing goals, and brand positioning.
- Proactively identify opportunities for upselling, cross-selling, and expanding partnerships with XL brands.
- Develop scalable strategies and processes for nurturing and retaining SMB relationships, ensuring long-term partnership success.
- Lead the Joint Business Planning (JBP) Strategy:

- Spearhead the development and implementation of Joint Business Plans (JBPs) in collaboration with Top CPG brands.
- Work closely with internal cross-functional teams to align JBP strategies with company objectives and brand goals.
- Monitor and analyze JBP performance metrics to drive continuous improvement and maximize ROI for both parties.
- Design and Implement a Sales Consultative Approach:

- Utilize a consultative sales approach to understand the unique needs, challenges, and pain points of CPG brands.
- Collaborate with brands to co-create tailored advertising solutions that align with their objectives and drive business results.
- Inspire your team to serve as a trusted advisor to brands, offering strategic insights, market intelligence, and best practices to enhance their advertising effectiveness.

**WHAT YOU WILL BRING TO THE RIDE**
- Bachelor's / Master's degree in Business Administration, Commercial, Management, Marketing, Engineering or related careers.
- Minimum of 7+ years of experience FMCGs e-commerce or marketing teams, or in E-commerce pure player. At least 2+ years of experience in the retail media ecosystem.
- Proven experience on solid management skills, inspiring and motivating teams to drive results
- Strong understanding of CPG industry trends, competitive landscape, and key players.
- Excellent commercial skills - you have a natural ability to openly communicate and engage with new people. Full comprehension of client businesses and needs

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