Marketing Generalist

Purpose

Develop, monitor and execute marketing plans, based on the regional marketing

plan, marketing analytics and Strategic Market Plan/Tactical Plans, with the aim of

achieving sales targets and promoting and strengthening the Enza Zaden/Vitalis

identity, image and reputation.

Key accountabilities

1. Co-create and execute the tactical plans: set up and execute various

marketing campaigns/events to achieve the sales targets and to position

our innovative concepts and/or brands in the market, in collaboration with

the regional marketing team, subsidiary sales management team and in

continuous alignment with the Strategic Plans (SRP-SMP-TP) and the Global

Brand Strategy.

2. Execute and manage plans and projects related to marketing

communication, with the aim of getting the maximum output coming from

the combination and alignment between the product, customer strategy

and brand strategy. These plans and projects are promotional (trade

shows, advertising) as well as relational (field days, customers).

3. Ensure operational execution of marketing communication campaigns in

alignment with the briefing/creative concepts at hand. Address and solve

issues with agencies when follow-up is not according agreements, escalate

in case of conflicts, and report performance.

4. Coordinate the collection of marketing intelligence within the subsidiary.

Maintain and utilize systems (i.e. MCM) and digital tools effectively in

relation to promotional activities.

5. Manage expenses according to marketing plans.

6. Actively participate in customer activities and/or multidisciplinary projects

and Marketing & Sales management team meeting.

7. Create straightforward and relevant campaign ideas - including

professional and original content - to communicate the positioning of the

company brands

Main internal contacts
- Creative Coordinator - Align activities.
- Regional/ local Marketing team - Align activities, branding and content.
- Regional Marketing Specialist - Align activities and closely collaborate.
- (Subsidiary) Sales Management - Collaborate at the setting up and the execution of

various marketing campaigns / events and connect to customers.
- Global Marketing Communication team - Align activities, branding and content.
- Product Management Align value proposition and local portfolio management

Main external contacts

Creative agency - Brief/ inspire, inform, address, instruct.

Customers - Visit and connect with customers together with sales team.

Minimum working and thinking level

Higher professional level (HBO, Bachelor, College)

Minimum years of relevant work experience

1 to 5 years

Required certifications, knowledge and skills
- Educational background in business economics or marketing
- Analytical and digital skills
- Conceptual and creative
- Self-starting
- Strong communication and organization skills
- Collaborative skills
- Proficient in the English and local language, both written and verbal (fluent)

Working conditions
- Works occasionally under time pressure
- Willing to work outdoors
- Occasional domestic and international business travel

Key accountabilities
- Works for multiple subsidiaries
- High complexity of the market in product, customers and cultural differences,

requiring a high level of client, people, and team relationship skills.
- Focuses on team sales targets, new business development, high demanding

customers, and troubleshooting on problems in highly competitive

environments.
- Supports/coaches and contributes to training of less experienced team

members in marketing.
- Independently carries out (product) marketing projects, from design to

execution including content creation, and create enthusiasm for own ideas and promotions

Über uns
- Unsere Mitarbeiter sind die treibende Kraft unseres Unternehmens. Jeder Einzelne trägt aus seinem spezifischen Fachgebiet heraus dazu bei, die Gemüsesorten der Zukunft zu schaffen.
- Wir setzen auf Spezialisten und die breit gefächerten Kompetenzen von Menschen mit langjähriger Erfahrung in diesem Bereich. Und die innovative Vision von Praktikanten und Quereinsteigern. Wir schätzen dieses Wissen und diese Erfahrung und investieren daher in unsere Mitarbeiter, indem wir ihnen viele Möglichkeiten zur persönlichen Entwicklung und Weiterentwicklung bieten.
- Wirf einen Blick auf unsere aktuellen Stellenangebote und prüfe, ob es eine Möglichkeit gibt, die zu dir passt.