Mobile Marketing Manager
hace 2 días
Discover a rewarding opportunity at albelli-Photobox Group as a Mobile Marketing Manager driving impactful mobile marketing strategies that shape our future
**About the role**
Your role will be pivotal in crafting and executing a comprehensive Mobile Marketing strategy. Collaborate closely with marketing and product teams to elevate our mobile presence, boost user acquisition, and drive revenue growth.
We're on the lookout for a seasoned professional adept in mobile marketing tools and the mobile ecosystem, with a knack for stakeholder management.
**Primary Responsibilities**:
- Leverage your performance marketing expertise to craft and execute an ROI-driven mobile marketing strategy.
- Utilize proficiency in tools like Google Ads, Meta Ads, TikTok, AppTweak, and Appsflyer to optimize campaigns and provide data-driven insights.
- Develop strategies for user acquisition, retention, and engagement leveraging your understanding of the mobile ecosystem.
- Innovate campaigns to increase app downloads through ASO, paid advertising, and social media promotions.
- Utilize data insights to monitor KPIs and recommend optimization measures for improved mobile performance.
- Stay updated on industry trends and competitor activities, identifying opportunities and challenges.
- Collaborate seamlessly with design teams to align marketing assets with app user experience and goals.
- Regularly provide senior management with comprehensive mobile marketing performance reports, highlighting successes and avenues for improvement.
- Effectively manage internal and external stakeholders to align mobile marketing initiatives with overarching business goals.
**Impact and Contributions**:
- Your strategies will ensure a seamless customer experience, enhancing value for both customers and the business.
- Utilize insights to consistently refine merchandising effectiveness and optimize customer journeys.
- Contribute to the organization's success by identifying revenue growth opportunities and executing cross-sell and up-sell strategies.
- Collaborate with stakeholders to optimize merchandising planning, processes, and outcomes.
- Represent the merchandising channel in the central OKR process, aligning with organizational goals.
**Experience and attributes we value**:
- 5+ years of performance marketing experience, showcasing a track record of tangible outcomes.
- Adept in mobile marketing tools such as Google Ads, Meta Ads, TikTok, AppTweak, and Appsflyer.
- In-depth knowledge of the mobile ecosystem, including app stores and mobile advertising platforms.
- Strong analytical skills, capable of interpreting data and making informed decisions.
- Excellent communication and interpersonal skills.
- Creative thinking and adaptability to evolving mobile marketing trends.
**Nice to Have Experience**:
- Prior experience in the Photo Printing industry.
- Knowledge of Dutch, German, French, or Spanish.
- Experience working within the OKR (Objectives and Key Results) process.
**What's in it for you?**:
- 23 days of annual leave with a healthy work-life balance
- 8 weeks out of the year to work working remotely abroad
- Referral bonus when you bring your friends to join the team
- An informal, fun, proactive, and inclusive culture with a social atmosphere (Friday drinks, parties, sports, etc.)
- An international company hosting over 70+ nationalities
- Join a growing office of in central Barcelona, situated in a WeWork by Plaça de les Glòries Catalanes, a hub for technology and innovation and within walking distance of public transport, the beach and shopping centers
**About us**
We're albelli-Photobox Group, the experts in printing high-quality personalised photo products, from photo books and wall decor, to calendars, cards and more.
We create JOY by connecting people to the moments that matter most. Inspiring people to create and share their stories with us.
We're searching for fresh thinkers and team players who are passionate about their work, collaborate to solve problems, constantly challenge themselves to learn and innovate, and thrive on delivering an exceptional customer experience.
We’re a pan-European business serving over 7 million customers, supported by our 1,150 colleagues and are growing across a number of our locations.
**Equal opportunities statement**
If you have a disability or special need that requires reasonable adjustments in order for you to perform at your peak during the interview, please let our HR team know ahead of time so that they can assist. We will consider the matter carefully and try to accommodate your needs within reason. If we consider a particular adjustment would not be reasonable we will explain our reasons and try to find an alternative solution where possible.
**Sponsorship
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