Sr Marketing Manager Thv Iberia

hace 3 semanas

Madrid, España Edwards Lifesciences A tiempo completo

Innovation starts from the heart. Heart valve disease impacts millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

**How you will make an impact**:

- Develop and implement Therapy Development initiatives to drive market growth in the region, in close cooperation with BU D and country teams.
- Drive the implementation of new product launches as marketing internal/external campaigns, e nsur ing strong execution and follow up incl. monthly status overviews.
- Ensure close collaboration with the Iberia BUD by:
supporting the BUD for quarterly business reviews and yearly AOP planning from marketing standpoint.
attending quarterly country reviews to best understand individual market and customer needs and suggest suitable programs and actions.
participating in monthly OPEX meetings with BUD team to secure understanding and planning of marketing spending.
coordinating with BUD, SRMs and S&M Assistants on monthly basis events planning and execution.
- Maintain contact with local KOLs and develop high quality relations with other health care professionals. Drive the event strategy of the country, aligned with local dynamics/needs and EU event strategy, and identify new growth opportunities within the HCPs segments.
- Support the roll-out of Benchmark and Nurses programs within the region.
- Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training (focused on marketing) and clinical marketing activities, in full cooperation with BUD, SRMs, Field Team and Field Trainer.

**What you will need**:
Bachelor's Degree plus 10 years of work experience required OR
Master's Degree or equivalent 8 years relevant experience working in sales, marketing, or healthcare industry
Ability to travel at least 50% of the time.

**What else we look for**:

- Proven successful project management skills.
- Proven expertise in Microsoft Office Suite.
- Strict attention to detail.
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
- Recognized as an expert in own area with specialized depth within the organization.
- Expert understanding of related aspects of marketing concepts and principles.
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
- Ability to manage competing priorities in a fast paced environment.
- Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management.

What is it like to work at Edwards Lifesciences in Spain?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.

We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainabilit

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