Marketing Manager
hace 2 semanas
**Job Number** 23177569
**Job Category** Sales & Marketing
**Location** The Madrid EDITION, Plaza de Celenque 2, Madrid, Madrid, Spain VIEW ON MAP
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** N
**Position Type** Management
Responsible for the Marketing Communications strategy planning and execution for The Barcelona EDITION including all Food & beverage outlets. Working with the Marketing Executive on establish long-range objectives and specify the strategies and actions to achieve them.
Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce and digital support. Establish a positive online presence for The Barcelona EDITION including all aspects of the business (Rooms, Restaurants & Bars and Events) by integrating outlet-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business.
Proactively foster the relationship with internal and external stakeholders, including the EDITION Brand Office, Ritz-Carlton E-commerce and Filed Marketing Team, All Response Media and Purple PR.
Safety and Security / Seguridad y Protección
- Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor.
Policies and Procedures / Políticas y procedimientos
- Protect the privacy and security of guests and coworkers.
- Proteger la privacidad y seguridad de los huéspedes y compañeros de trabajo.
- Follow company and department policies and procedures.
- Seguir las políticas y procedimientos de la compañía y el departamento.
- Ensure uniform and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
- Asegurar que el uniforme y el aspecto personal sea limpio, higiénico, profesional y cumpla con las políticas y procedimientos de la compañía.
- Maintain confidentiality of proprietary materials and information.
- Mantener la confidencialidad de los materiales e información que sean propiedad del hotel.
- Perform other reasonable job duties as requested by Supervisors.
- Realizar otras tareas laborales razonables según lo soliciten los Supervisores
**Primary Functions**:
- To serve as a The Madrid EDITION Brand Ambassador and maintain integrity of brand standards and goals.
- Strong leader who can develop and implement ongoing strategic initiatives that will positively impact hotel revenues and profits.
- Hands on management of the Marketing team
- Works in relationship with the Restaurant GM, Director of Bars, Director of Culture, Director of Sales & Marketing and the Brand office
- Works in partnership with PR team on hotel objectives and initiatives
- Responsible for brand marketing of special event production, cultural activities, sponsorships and promotions for The Madrid EDITION.
- Demonstrates a passion for creating new trends and events to differentiate The Madrid EDITION from other brands.
**Specific Accountabilities**:
- Supports the Director of Culture with innovative social and cultural events for The Madrid EDITION to expand client base, awareness, and interest in the brand.
- Develops connections and has the ability to build relationships that can provide exclusive events, activities, and products for our hotel guests, fitting the demographic of The Madrid EDITION.
- Reviews, reports and provides analysis on all campaign tracking for all market segments, point of sale and channel distribution to use that knowledge in future planning.
- Participate in key industry events that bring national exposure.
- Develops annual strategic marketing plan to include; market initiatives by segment, activations, forecasting of yearly marketing events
- Responsible for brand partnerships, promotions and digital marketing guiding the development of a consistent brand communication plan.
- Work with brand appointed field-support (in marketing, e-commerce and digital) to develop market initiatives, promotions, packages, and ad campaigns to ensure successful consumer response and positively affect market yield and revenue par.
- Understands The Madrid EDITION’s brand strategy and supports a social media program and appropriate voice that aligns with the brand platform and target market.
- Collaborates with the Sales, Events, and Revenue teams to support hotel initiatives and promotions
- Oversees the Marketing Executive to adhere to social media trends and changes to increase social engagement.
- Implements guest experience programs and branded concepts to deliver against integrated brand approach. Analyze competitive activities and create appropriate action and brand plans.
- Works with the Director of Sales & Marketing and the Public Relations teams in the development of communication objectives, core m
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