Global Marketing Graduate
hace 5 días
Contact:
Overview:
**Who are we?**
At Berry Global, we create innovative packaging and engineered products that we believe make life better for people and the planet. Harnessing the strength in our diversity and industry leading talent of 46,000+ global employees across more than 265+ locations, we partner with customers to develop, design, and manufacture innovative products with an eye toward the circular economy. The challenges we solve and the innovations we pioneer benefit our customers at every stage of their journey.
**What's in it for you?**
In this role you will be working with Berry Global's Website Owner to support global digital platform in three key areas:
- Assessing digital marketing and website needs; executing website improvements
- Proposing and implementing digital driver campaigns
- Analyzing and reporting campaign results
This programme could lead you to exciting career paths as a Global Marketing Digital Specialist, Divisional Marketing Strategist and many more.
Qualifications:
**We are looking for someone with**:
- Understanding of internet marketing and general marketing strategies.
- Knowledge of social media and HTML.
- Excellent verbal and written communication skills.
- Excellent interpersonal and managerial skills.
- Strong organizational skills with attention to detail.
- Ability to conduct and correctly interpret research and web analytics.
- Ability to implement marketing plans.
- Ability to multitask and meet deadlines.
- Proficient with Microsoft Office Suite, particularly Word, Excel, PowerPoint, and SharePoint
**Experience Preferred (not essential)**
- Digital Marketing
- Consumer or B2B Brand Strategy Management
- Product line management
- Experience with Google analytics and customer data management
**Responsibilities**:
**Our Aim**
The aim of our programme is to develop capable students into impactful professionals that have sound commercial and business acumen, put quality relationships at the heart of their work whilst demonstrating Berry Global behaviours, values and the qualities of talented and credible leaders.
Our aim is achieved through a combination of face to face and virtual workshops alongside placements of up to six months at one of our many global sites, project work and general and specialist training.
A mentor will be assigned to you. This is someone outside of your team who will be able to support you in your personal and professional development.
**Your day-to-day tasks**:
- Content entry and page development
- Effectively monitor and measure website catalog performance for each division while recommending improvements to the VP of Global Marketing for improved digital experiences for customers
- Support executions associated with SEO strategy
- Conduct and support keyword research, competitor analysis, and on-page optimization to enhance B2B digital experience with the Company and product catalogue
- In alignment with PLM and General Management financial support, develop, recommend and execute paid search campaigns across various platforms(e.g., Google Ads, Bing Ads) to drive targeted traffic, increase conversions, and achieve ROI goals based on divisional specific growth target investments.
- Support monitoring and analyzing website performance using SEO tools and Google Analytics, providing insights and recommendations for optimization.
- Evaluate and optimize metadata, headings, URLs, and internal linking to improve search engine visibility.
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