Senior Marketing Technology Operations Manager
hace 2 meses
**About Us**
We are TravelPerk: a scaling unicorn valued at $1.3billion that has raised over $400m since our creation in 2015.
Backed by world-class investors with portfolios including AirBnb, Stripe, Slack, Trello, Gusto, Twitter, Farfetch and Deliveroo, our team is made up of A-players from across the travel and technology industries.
Over the past few years, we've been named the fastest-growing SaaS startup in the world by SaaS1000 and featured as one of the hottest startups to watch by both Forbes and Wired. We're revolutionizing the B2B corporate travel market—worth over $1.3 trillion— to connect people in real life in an enjoyable and sustainable way.
TravelPerk are innovators. During the last year we have welcomed and acquired the likes of Click Travel, NexTravel and Albatross to the team. From TravelCare, to FlexiPerk and of course GreenPerk we are shaping the future of the industry. Our team continues to emerge stronger and stronger as we adjust to the new normal—and that's where you come in
If you're ready to take off with us, keep reading
**The Role**
Join our team as a **Senior Marketing Technology Operations Manager**. As the Marketing stack, database, reporting, and analytics capabilities leader, you will be responsible for owning and managing our marketing automation stack.
In this role, you'll be the conduit between our marketing and sales teams, ensuring that leads are obtained, validated and passed on in the very best way. You will know how to find, analyse and present data insights that will enable our teams to take advantage of opportunities no one else has seen.
You won't just present an excel sheet, you'll present highly commercial insights that you've gleaned from asking the right questions, and not just the obvious ones. To enable all of this you will have built a robust, scalable and technically up-to-date marketing automation stack.
**What will you be doing?**
- **Marketing stack admin**:
- Own and manage the multiple tools and how they integrate to each other (Google Analytics, Marketo, Salesforce, Zapier and more), research, select, implement and integrate new best-of-breed tools covering different areas;
- **Marketing automation**:
- Set up a marketing automation platform and workflows (Marketo), integrate to salesforce, complete day-to-day administration of our marketing automation platform and additional tools;
- **Tracking & attribution** - Set up and maintain reliable tracking throughout the lead lifecycle, from lead capturing forms to marketing automation and salesforce, building a multi-touch attribution system we can trust;
- **Reporting** - Provide reliable marketing dashboards and reports to track marketing KPIs and ROI regularly. Own marketing data reporting architecture (Using Segment, Redshift, Looker);
- **Lead life cycle management**:
- Maintain a highly accurate and enriched lead database, owning the process from acquisition to sales handoff;
- **Alegnment with Data**:
- Work closely with Marketing Data, analyse marketing performance and ROI across different channels. Identify and share insights and suggestions for improvement to cross-functional stakeholders based on data;
- **Alignment with sales operations - **Work closely with Sales Operations to ensure a smooth handoff of leads from marketing to sales, while ensuring data integrity across leads, campaigns, and opportunities;
- **Own marketing budget -** Keep marketing expense report within budget and align with finance;
- **Planning -** Play a key role in monthly, quarterly and annual marketing planning process, ensuring marketing's goals are aligned with the company's overall goals, and with sales and product objectives.
**What will you need to succeed?**
- **Extremely analytical & data-driven**: Exceptional in quantitative data analysis of program effectiveness, campaign testing, forecasting, and ROI. You always have the numbers at your fingertips;
- **Technically sound**: Passion for marketing technology, process and problem-solving.
You quickly understand how to use, set-up and integrate a wide array of technologies independently;
- **Highly organized**: You are the master of processes and have a talent of simplifying complex ideas into a feasible project plan and making it happen. You don't get easily overwhelmed or stuck in planning mode;
- **Highly focused**: You know how to ignore distractions and focus only on your prioritised tasks;
- **Accountable**: You like owning stuff and can always be trusted to deliver on time
- **Detail-oriented & thorough**: You rarely make mistakes and go into length to provide accurate data;
- **Up-to-date**: Strong familiarity with new and emerging marketing technologies and digital marketing best practices.
**In addition to the above, you will have**:
- Demonstrated proficiency in Salesforce administration;
- Experience in administering marketing automation tools such as Marketo, Hubspot, or similar platforms;
- Proven track record in marketing
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