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Media Development Expert
hace 4 meses
Hybrid
Agency:
Havas Creative
Job Description Summary:
The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.
Job Description:
Mission & Responsibilities
- Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx - emphasizing media experience versus media planning which includes connection, context and content
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
- Ensure audience planning and data integration from Mx brief to Mx measurement
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
Previous Experience & Industry Background
- 8+ years professional experience in strategic planning
- Media, Brand
Qualifications & Languages:
- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages: English (Intermediate)
Soft skills & Competencies
- Managing execution
- Being authentic and open
- Being flexible and adaptable
- Media and media planning
- Mx Expert (Connection, Context, Content)
- Omnichannel
- Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
- Advanced Programmatic
- OSEP
Technical skills
- Media planning tools
- Advertising technologies
- Business intelligence software (i.e. Tableau, Datorama)
- Office software
Contract Type:
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
