Digital Media Director

hace 1 mes

Madrid, España Starcom A tiempo completo

**Company Description**
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Starcom is the Human Experience Company. As a world-renowned media communications agency, we harness the power of media, technology, and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands.
**Job Description** About the Role**:
As a Digital Lead/Director, you will spearhead the digital strategy and execution for a **leading technology client.** You will leverage your expertise to align client objectives with digital opportunities, ensuring maximum impact and return on investment.

**Key Responsibilities**:

- ** Strategic Direction**:

- Translate client briefs into innovative digital strategies, leveraging audience insights and market trends.
- Lead the development and evolution of digital strategies to meet client objectives.
- ** Client Leadership**:

- Foster strong relationships and providing strategic guidance.
- Take on a leadership role in managing senior client relationships, ensuring client satisfaction and retention.
- ** Annual Strategy Delivery**:

- Develop and deliver comprehensive digital strategies aligned with client goals and industry best practices.
- ** Quality Control**:

- Oversee the quality of digital output, including response to briefs, content projects, and execution practices.
- Ensure digital ideas are innovative, impactful, and aligned with client brand ambitions.
- ** Cross-Departmental Collaboration**:

- Collaborate with internal teams to integrate digital strategies seamlessly into overall client initiatives.
- Manage cross-departmental forecasting, budgeting, and finance controls for digital projects.
- ** International Coordination**:

- Coordinate digital initiatives across local and international markets, ensuring consistency and effectiveness.
- Provide regular reporting and updates on digital campaigns and initiatives.
- ** Agency and Media Partner Relationships**:

- Cultivate strong relationships with agency partners and key media owners to enhance collaboration and drive results.
- Oversee both traditional and digital campaign activities, encompassing branding and performance objectives.

**How You'll Spend Your Day**:

- Establishing yourself as the digital tactic leader within the agency and for clients.
- Leading client meetings and presentations, demonstrating expertise and thought leadership in digital marketing.
- Collaborating with internal teams to develop and refine digital strategies and campaigns.
- Conducting regular reviews and optimizations of digital campaigns to maximize performance.
- Staying informed about industry trends and emerging technologies to inform digital strategy development.

**Qualifications**
- Bachelor’s Degree related with Advertising, Marketing, and Economics or Around 6-8 years of experience managing clients and developing Account strategy, showing clear client orientation
- Have previous experience as Digital Director or Lead in Media or Digital Agencies (2 years or more)
- Are proficient in English (B2+ or more) will be valued in the interview by Talent Team
- Multimedia capacity and media planning knowledge, including Digital environments.

**Additional Information**
- Own a good knowledge of Media Planning tools, such as: Kantar Tom-Micro or Galileo, EGM, or similar
- Strategist skills
- Leadership and people management skills
- Open to new ideas ad changes
- Steadfastly pushes self and others for results
- Good communication skills, dynamic, flexible, and proactive
- Have all digital disciplines knowledge: Display, SEM, SEO, Affiliation, Social and Programmatic
- Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
- Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption.
- Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework.

Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs speciali

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