Performance Marketing Manager

hace 1 mes

Barcelona, España Glovo A tiempo completo

If you're here, it's because you're looking for an **exciting ride**.

A ride that will fuel up your ambitions to take on a **new challenge and stretch yourself beyond your comfort zone.**

We'll deliver a **non-vanilla culture built on talent, where we work to amplify the impact on millions of people**, paving the way forward together.

**Not your usual app**. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

**What makes our ride unique?**

**Our culture and strong values.**
- We have an ''office-first'' culture and we place collaboration at the center of everything we do
- We have a non-vanilla personality and feedback mindset. We don't shy away from difficult conversations - we see them as a gift
- We work with high intensity and have fun along the way. We also celebrate the wins (a lot).
- We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work.

**Our career development philosophy.**
- We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential.
- We take ownership of our career development. We don't believe in linear and predictable career paths - we create the job of our dreams
- We embrace opportunities to move the needle and make an impact beyond our scope.

**Our commitment to being a force for good.**
- Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact.
- We invest in doing good by dedicating time and resources into social and environmental initiatives.
- We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

We have a vision**:To give everyone easy access to anything in their cities. **And this is where your ride starts.

**YOUR MISSION**

You will work alongside performance marketers, data engineers & data scientists and be responsible for using data to proactively uncover untapped opportunities, measure & monitor performance and optimize all aspects of Glovo's marketing efforts with the main objective of acquiring high value app acquisition users. You will work hand to hand with performance leads and you will be responsible of 360 projects, working closely with all channel teams (SEM, ASA, Paid Media, ASO...). Having experience managing big projects from scratch is key

**THE JOURNEY**

**Be a part of a team where you will**:

- Be responsible for user acquisition across 6+ markets on 3+ channels
- Create, optimize and analyze performance marketing campaigns across the likes of Meta, Tiktok ,Twitter, etc.
- Optimize towards all post-install metrics (down funnel from install to LTV) and analyze what is driving performance for your markets
- Assist in defining the user acquisition strategy per market, channel and user type
- Measure success of all performance campaigns and adapt budgets accordingly
- Manage impactful projects that span multiple teams and have the potential to significantly increase the acquisition of your channels
- Actively collaborate with your colleagues and learn from each other in a supportive environment that allows you to grow, develop and make a difference

**WHAT YOU WILL BRING TO THE RIDE**
- 3+ years performance marketing experience for a mobile app or e-commerce company, ideally specified in mobile user acquisition and mobile analytics
- Excellent knowledge of all common mobile ad tech platforms (Meta, Google and beyond)
- Familiarity with attribution measurement tools, as well as UA automation tools
- Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization
- Ability to adapt in an ever-changing environment - balancing intense attention to detail with swift turnaround while working in a collaborative, positive manner
- A Strong drive for continuous improvement
- Creative and a self-starter mentality
- Fluency in English (other languages are a bonus)

**Nice to have**:

- Knowledge of Google Display (UAC/YouTube) and Paid Search
- Experience in tools such as Adjust and Tableau

**We believe driven talent deserves**:

- An enticing equity plan that lets you own a piece of the action.
- Top-notch private health insurance to keep you at your peak.
- Monthly Glovo credit to satisfy your cravings
- Cobee discounts on transportation, food, and e

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