Conversion Rate Optimisation Manager

Conversion Rate Optimisation Manager (CRO)
€60,000-70,000
Marbella, Spain

Hybrid working, excellent package and personal development opportunities. Chance to join a large, progressive, global Digital Marketing agency, exciting global clients in the igaming space, Conversion Rate Optimisation Manager, strategic level role, working as part of a client specific marketing team.

The Conversion Rate Optimisation Manager plays a key role in the Marketing team, someone who knows how to engage incoming prospects and existing customers & uses performance data to design new solutions that drive conversion lift.

They will lead conversations around the design, implementation & evaluation of activities that increase conversions of new and existing customers, and maximize the commercial returns for the business, by briefing internal resource such as UX/UI, Engineers/Devs, Digital Marketers, SEO and more.

The position requires an advanced skill set leaning heavily to performance marketing, but also a creative eye & a customer centric approach.

The Role:

- Own specific KPIs within defined areas of influence in the conversion funnel. Work closely with other teams to ensure that the first purchase customers experience is optimised for conversion performance
- Lead the strategy and then the design, implementation and measurement of the brand’s acquisition conversion optimisation roadmap and activities
- Identify and analyse conversion metrics & KPIs from high value and/or high volume sources and provide the conversion journeys that allow them to realise maximum contributions to business outcomes
- Deep-dive into conversion performance to generate recommendations and drive AB & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences
- Aspire to attain the highest level of optimisation agility and velocity possible while focusing on both marketing & commercial outcomes
- Master how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions
- Work closely with other marketing teams (Affiliates, SEO, traditional media, digital media, social media, and referrals), stay abreast of all distribution efforts that drive awareness and generate traffic and collectively ensure the brand is meeting or exceeding new customers acquisition targets
- Follow cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, provide recommendations to other marketing teams and business units to shape current and future marketing mix
- Plan your activities thoroughly, forecast how these efforts will impact business outcomes
- Deliver executive-level reports that convey complex analytical findings in a concise manner
- Document key learnings, big wins, and misses, in company wiki and jira spaces to grow the businesses intellectual property

The Conversion Rate Optimisation Manager will come with:

- 5+ years of digital marketing experience in a performance focussed role
- Successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimisation) programs
- Strong customer centric approach to optimisation, leveraging your added experience or understanding of UX, UI and digital design for conversion best practices
- Experience with industry leading optimisation tools such as, or similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc
- Ability to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways
- Ability to manage and prioritise multiple projects simultaneously within a complex organisation
- Excellent negotiation and relationship building skills
- Remote or hybrid working model, depending on location
- Must be willing and able to travel internationally as required (10% or less)

**Salary**: 60,000.00€ - 70,000.00€ per year

Ability to commute/relocate:

- 29601 Marbella: Reliably commute or planning to relocate before starting work (required)

Work Location: In person