Marketing Manager Ii

hace 3 semanas

Barcelona, España Kroll, LLC A tiempo completo

In a world of disruption and increasingly complex business challenges, our professionals bring truth into focus with the Kroll Lens. Our sharp analytical skills, paired with the latest technology, allow us to give our clients clarity—not just answers—in all areas of business.

We embrace diverse backgrounds and global perspectives, and we cultivate diversity by respecting, including, and valuing one another. As part of _One team, One Kroll_, you’ll contribute to a supportive and collaborative work environment that empowers you to excel.

Kroll’s Cyber Risk team works on over 3,000 cases a year, including some of the most complex and highest profile matters in the world. With experts based around the world, supported by ground-breaking technology, we help protect our client’s data, people, operations and reputation with innovative assessments, investigations and intelligence. We are the only company in the world with the expertise and resources to deliver global, end-to-end cyber risk solutions, supporting organizations through every step of their journey toward cyber resilience.

Clients count on us for quick and expert support in the event of and in preparation against a cyber incident; from incident response to risk assessments, and complex forensics to breach notification and ID theft remediation we help clients - of all sizes - make confident decisions.

**RESPONSIBILITIES**:
The Kroll Cyber Risk marketing team is looking for an Analyst Relations (AR) and Content Strategy Manager to augment our global AR and content plans, helping increase awareness and positive dispositions of our solutions with influential journalists, industry analysts and thought leaders. The Manager will need the flexibility and expertise to align business needs, product roadmap, and thought leadership with the AR program, engaging agencies worldwide, monitoring news and research trends, analyst research calendars, developing impactful narratives and training new spokespeople.

**Key Responsibilities include**:

- Refine and expand global AR strategy for Kroll Cyber Risk, leveraging ARChitect to identify key analysts and monitor impactful research
- Design, execute, and develop the industry analyst and influencer program for Kroll’s Cyber Risk business
- Establish processes for ongoing communication and education of journalists, industry analysts and influencers, including in-depth technology-related conversations
- Own the analyst engagement calendar; plan and manage activities with the assistance of our AR agency, including participation in analyst research, briefings, inquiries, customer references, conferences, and advisory days
- Create different kinds of content and communication materials, including responses to analyst questionnaires, briefing documents, technical/architectural presentations, messaging, competitive positioning, product data sheets, press releases, thought leadership articles, and leadership profiles
- Identify and help train spokespeople based on key topic areas and regions
- Expand peer review program to generate steady stream of client reviews for Kroll’s Cyber Risk practice
- Collaborate with sales, marketing, product, R&D and other cross-functional teams to package internal developments into media narratives that maximize program impact and strengthen content roadmap
- Develop and manage KPI and reporting framework to ensure content roadmap and AR programs delivers consistent results and business is kept up to date
- Capture and communicate analysts’ perceptions, competitive insights and industry trends related to our practice, services, and products, to help shape overall marketing strategy and product roadmap

**REQUIREMENTS**:

- Bachelor's degree in business, marketing, communications, journalism, or related field
- 6+ years of AR, communications, and/or product marketing experience, preferably in cyber security or data privacy
- Strong capability to create compelling narratives and presentations when preparing briefings and research answers
- Proven record of developing positive relationships with journalists, analysts and influencers
- Strong written and oral communications skills
- Experience working directly with executives, product management and product marketing functions
- Proven experience carrying out content marketing, AR and influencer programs in enterprise scale, managing several projects at once and tracking marketing KPIs to business outcomes
- Experience partnering with senior management to align AR to revenue goals
- Kroll is committed to equal opportunity and diversity, and recruits people based on merit._

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