Brand & Comms Lead

hace 3 semanas

Barcelona, España Flanks A tiempo completo

**A little bit about Flanks**:
Flanks is a Barcelona-based fintech company focused on wealth management services. Its main product is a SaaS solution that helps financial advisors, family offices and other institutions to have a holistic view of their clients’ financial assets while using the latest scraping technology. We’re currently building the benchmark in the OpenWealth industry, and so far we managed to have compatibility with over **300 **national and international entities, with a 95% coverage of main financial entities in Europe.

Thanks to our clients, we continue to grow at a fast pace. We have already more than **300,000 **aggregated portfolios spread across different entities and have positioned our business at break-even in less than a year. In August 2021, Flanks raised €2.3 million in an investment round led by JME Ventures and SeedRocket 4Founders Capital. And a significant €7.5 million in August 2023, led by EarlyBird Venture capital, demonstrating confidence in our vision and capabilities.

We have more than 100 clients around the world, are pioneers in our market in Spain and will be growing faster in Europe and Latam.

Check out Flanks’ values:

- **People first**: To us, the most important thing is for “Flankers” to feel at ease, for them to get involved in a project and be feel part of the team.
- **Keep growing**: Our team believes that people growing in lockstep with the company is essential, both personally and professionally.
- **Think twice, act once**: We like to think about all the possible consequences before taking any decision that could affect the team or our clients.

If you’re looking to grow professionally in a very fast-growing company with an exciting start-up culture, this is your opportunity

**About the role**:
Join our dynamic team as a **Brand & Comms Lead **into the Marketing team, where you'll be at the forefront of shaping and executing our brand strategy and communications initiatives. We're seeking a creative and strategic thinker who can drive brand awareness, engagement, and loyalty through different channels, innovative campaigns and messaging.

**Responsibilities**:
As the Brand & Comms Lead, you'll spearhead various aspects of our brand and communications efforts. Some of the tasks you can expect to dive into include:

- Participate in the rebranding project where we will define our new positioning, brand strategy, visual and verbal identity.
- Lead the brand transition, ensuring brand consistency across all our online and offline channels.
- Develop and implement comprehensive brand strategies aligned with our company's objectives and resonating with our target audience
- Develop and improve marketing channels and materials such as social media, events, PR, website, commercial presentations to create brand awareness, strengthen positioning in our key markets and take our brand to the next level
- Lead the creation of compelling messaging and content across multiple channels, maintaining our tone of voice.
- Develop and implement strategies for launching new products/features.
- Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
- Monitor market trends and consumer insights to identify opportunities for brand differentiation and growth.
- Manage relationships with external partners, agencies, and vendors to execute campaigns and projects effectively and efficiently.
- Measure and analyze the performance of brand and communications initiatives, and track brand perception evolution, using data-driven insights to optimize strategies and drive continuous improvement.

**Things we'd love to see on you**:

- Proven experience in brand management, communications, or related fields, with a track record of successfully leading impactful campaigns and initiatives.
- Proven experience in creating, positioning, and developing impactful brands or love brands across diverse markets, with a particular focus on tech, fintech, and B2B sectors, is highly desirable.
- Wide experience in marketing across online and offline channels, including events, social media, PR, and communications, with a track record of successfully creating, improving, and leading impactful campaigns and initiatives.
- Experience managing Social media platforms, Google analytics, CRM/ Mkt automation tools.
- Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into creative and compelling brand solutions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders.
- A creative mindset and a passion for storytelling, with a keen eye for detail and design.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in digital marketing tools and platforms, as well as analytics tools to measure and track campaign performance.
- Bachelor's degree in Mark

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