Professional Omnichannel Lead

hace 2 semanas

Madrid, España Kenvue A tiempo completo

**Professional Omnichannel Lead**-2307002768W

Description

**Role and Purpose**:

- Builds the optimal Product technical training and professional model
- Defines the best strategy for Professional route to market for key brands across Self Care, Skin Health & Essential Health to drive HCP recommendation.
- Develops, leads, and ensures execution of professional business plans.
- Supports the brand teams on professional marketing activities (resources, budget, implementation plans, business insights).
- Devises and manages Professional BME for responsible brands.
- Responsible on HCC processes related with trainings and professional contacts and activities.

**Key Accountabilities**:
***

**Build and ensure implementation of the professional strategy including route to market**
- Uses market data and Professional marketing guidelines to build an omni-channel professional strategy including prioritization of HCP targets and brands, and optimal route to market.
- Builds a 3-year business case and secures internal alignment and funding with the support from Cluster Professional team.
- Champions digital as a key touchpoint for HCPs and drives omni-channel agenda.
- Partners with cluster marketing team and other local markets in SEF to drive synergies, scale best practices and optimize plans.

**Lead development of professional marketing strategy and execution**
- Develops innovative professional marketing programs based on brand/product strategies and implements through professional detailing team and brand team.
- Sets local professional marketing plans in line with cluster professional strategy, brand strategy and company priorities.
- Collaborates with brand teams to provide 360 holistic brand marketing mix.
- Optimizes professional BME spend across all elements of the marketing mix and uses appropriate channels of communication (congresses, seminars, advisory board, CRM etc).
- Builds strong partnership with Regional / Local Medical Affairs team in order to leverage clinical studies and scientific information.
- Builds strong partnership with the cluster professional team and other local professional teams in SEF.
- Ensures completion of market analysis and monitors competitive activity.
- Compliance: Ensure systems are in place to ensure compliance with Regulatory Authority and corporate requirements and HCC requirements.

**To establish and build on relationships with Key Opinion Leaders (KOLs) both within and outside the company.**
- Builds strong network with key opinion leaders, associations, and societies and monitors industry developments impacting business.
- Works with these KOLs for speaker programs, digital content, PR activities, and advisory boards.

**Professional Marketing Intelligence**
- Identification of potential changes in market trends which impact J&J
- Support brand teams with market research activities involving HCPs

**Qualifications**:
**Education**:
Degree in Pharmacy or other medical sciences, or closely related specialty. Post-graduate education or equivalent experience in health care markets and/or business administration is desirable.

**Experience**:
10 years mix of Consumer, Pharma and/or OTC experience

Experience from a multi-national or regional company in preferably FMCG

Experience in medical detailing / professional communication

Digital experience in developing and implementing campaigns

Agency management experience

**Languages**:
Excellent verbal and written English and Spanish (other languages a plus)

**Other Job Specific Skills**:
Standard computer skills such as Excel, Powerpoint, Word, etc. Project management tools is a plus

Market data providers such as HMR, IQVIA and Nielsen

Primary Location Europe/Middle East/Africa-Spain-Community of Madrid-Madrid

Organization JNTL Consumer Health (Spain) S.L.

Job Function Strategic Planning

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