Marketing Lead

hace 6 días


La Rioja provincia, España Morgan Philips Executive Search A tiempo completo

Importante compañía de la Industria Farmacéutica está buscando un Marketing Lead para la Unidad de Negocio de Oncología, con reporte directo al Director de Ventas y Marketing. Tu trabajo será liderar la estrategia de Marketing de su área terapéutica conforme a las directrices marcadas por Global, gestionando a su equipo para optimizar el ciclo de vida de los productos, y ofrecer a los pacientes una mayor calidad de vida.

RESPONSABILIDADES/FUNCIONES

Establecer la visión y misión del equipo, para garantizar el alineamiento en cuanto a estrategia, objetivos y valores de la compañía.

Establecer las directrices de la estrategia de marketing del área terapéutica y los Brand Plan de las marcas bajo su responsabilidad.

Supervisar y validar la estrategia del producto y la previsión de ventas, asegurando su alineamiento con la estrategia global y los insights locales.

Liderar el equipo cross-funcional del Brand Team, en su caso, para el diseño del Brand Plan y su adecuada implementación.

Ser el Responsable de las Brand Review con equipos Europeos y Globales, actuando como persona de contacto para estos equipos a nível internacional.

Ser el referente de los KEE´s nacionales e internacionales, así como de las sociedades nacionales de su área terapéutica.

Asegurar una correcta segmentación de clientes y estrategia de Call Plan en todos los Planes de marca y buscar sinergias entre las diferentes marcas del área terapéutica.

Garantizar que todas las actividades relacionadas con su puesto de trabajo cumplen con la normativa externa e interna aplicable (políticas, procedimientos, estándares, directrices y código de conducta).

REQUISITOS DEL **Perfil**:
**Formación**: Licenciatura / Grado; Deseable Ciencias de la Salud y Posgrado en Marketing o MBA

**Inglés**: C1

Conocimiento del área terapéutica

Conocimiento mercado hospitalario

**Experiência**: 5 años en la industria farmacéutica con productos éticos habiendo desempeñado, al menos, alguna de las siguientes posiciones:
**Posición similar en otra empresa**: 1 año

Experiência previa de al menos 2 años como Manager de equipos


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