Director of Digital Engagement Capabilities

hace 5 meses

Madrid, España Organon A tiempo completo

**Director of Digital Engagement Capabilities**

**Purpose of the role**.

As the Director of Digital Engagement Capabilities at Organon, you will play a strategic role in shaping and executing Organon’s digital engagement within the hybrid/ omnichannel ecosystem of channels/ strategies. This position aims to deliver the best user experience to a diverse range of customers, including healthcare professionals, patients & consumers, seamlessly blending digital and physical interactions, to drive business impact. Reporting Organization: Global Customer Engagement**.**

**Main responsibilities**
- In coordination with the global Customer Engagement team, you partner with Global Franchise Leads & Markets to design, plan, support execution, and monitor digital strategies and campaigns.
- In collaboration with Business Technology, you drive the evolution of digital capabilities to enable Franchises and Markets aspirations by leading the digital requirements and prioritization of the Customer Engagement Value Team and supporting the execution and launch.
- You foster change by co-creating new digital experiences/capabilities with stakeholders/markets at the center, contributing to a global to local operating model.
- Align strategies and actions with the broader omnichannel roadmap, by proactively defining opportunities, risks and interdependencies with existing or future capabilities (eg: CRM, Analytics & Content)
- Champion changes: convene all stakeholders and drive initiatives to fruition: essential aspect of the role, it requires proactive leadership in navigating and implementing necessary transformations.
- You own the roadmap of Web Engagement Capabilities for HCPs (eg. Organon Pro), aligning it with customer needs and business objectives.
- Furthermore, you own the roadmap of social media capabilities, ensuring a cohesive and impactful presence in alignment with brands’ strategy and compliance.
- You scout for the next evolution of digital capabilities and challenge the business to elevate to the next level: Continuously evaluate emerging trends and technologies, fostering a culture of innovation and pushing boundaries to maintain competitive advantage.
- You lead and foster a community of digital and social media leads bringing thought leadership on how to use engagement capabilities to drive business impact.
- Lead co-creation efforts with countries around the globe to ensure successful buy-in and change management.
- You are a strong advocate of value demonstration, measuring the benefits of what we do and how it translates into business impact, while serving as an effective bridge between Business Technology (BT) and business stakeholders
- Translate business objectives into engagement and analytics requirements, strategically adding monitoring metrics.
- You drive continuous improvement initiatives, seeking opportunities to enhance processes and standardize practices.

**Your profile**
- Bachelor’s or master’s Degree (Innovation or Digital Master preferred).
- 8+ years of experience in omnichannel marketing, with a focus on digital engagement, Salesforce Marketing Cloud, automation and recommendation engines, social media, paid channels
- Exceptional leadership skills, resilience, and the ability to inspire and drive transformative change while maintaining a steadfast focus on value demonstration.
- Proficient in influencing and convening stakeholder groups, distilling actionable next steps, and fostering a culture of continuous improvement.
- Proven leadership skills, with the ability to inspire teams, drive transformative change, and ensure a focus on value demonstration.
- Proven experience in managing vendors with large number of contractors.
- Strong project management skills and the ability to thrive in a high-pressure environment.
- Business-oriented, technology, and data-savvy.
- Consulting experience preferred.
- Fluent in English; proficiency in additional languages is a plus.

Costituisce titolo preferenziale l’appartenenza alle categorie protette ex lege 68/99 - Membership of the protected categories (categorie protette) pursuant to Law 68/99 is a preferential title.

**Secondary Job Description**

**Who We Are**:
Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women’s Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions. Our Vision is clear: A better and healthier every day for every woman.

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**Annualized Salary Range**

**Annualized Salary Range (Global)**

**Annualized Salary Range (Canada)**

**Please Note: Pay ranges are specific to local market and therefore vary from country to

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