Vice President, Global Consumer Marketing B2B2c

hace 2 semanas

Madrid, España Mastercard A tiempo completo

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Job Title

Vice President, Global Consumer Marketing B2B2C content lead

Vice President, Global Consumer Marketing B2B2C content lead

Overview:
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Role:
In support of Mastercard’s vision to be the authority and premier leader of passion-based experiences, the Global Priceless team is looking for a passionate person to drive forward its global B2B2C content strategy for the Priceless Platform.

As we are scaling the Priceless Platform with customers the role will drive the overarching experiential content strategy and programming approach B2B2C.
- Leads B2B2C Content Strategy and Continues evolving B2B2C processes and procedures to support program expansion.
- Define the framework for a scalable content strategy domestically and in key cross-border corridors. Supports strategic market in the definition of scaling-up plan to support B2B2C integrations
- Identify content sourcing partners (locally and/or globally) and models to enable speed to market for customer-specific sourcing objectives
- Work hand in hand with Business Development Team to have clear visibility on evolving Content needs related to B2B2C expansion.
- Deliver insights on customer trends/priorities/demand and ensures these are accounted for in the content catalogue
- Content Marketing Expert (with understanding of customer/MC business) represents Priceless externally (globally) in strategic Customer pitches.
- Key POC for Priceless Customer Success Team related to content
- Work directly with Customers building content strategies and refresh content approaches based on performance analysis
- Guide B2B2C sourcing efforts based on global content guidelines and identified content strategy
- Leverage sponsorship assets to monetize for bespoke content with customers.
- Develop strong collaborative relationships with internal teams and their agencies, including assisting markets with alignment on sourcing budgets and staffing

The role will report to the SVP of the Priceless Platform and partner closely with the VP, Experiential Marketing & Content Strategy, the regional sales leads and the local markets.

All About You:

- Strong operations management along with fresh creativity and out of the box thinking to identify scalable efficiency models and fresh, forward-thinking concepts
- Track record of global brand experience
- Experience with B2B2C business models
- Capable of both strategic and tactical planning and executions, balancing both short-term requirements with long-term strategic planning
- Self-directed, resourceful, well organized and extremely detailed orientated
- Strong time management and prioritization skills and ability to manage ever changing priorities, projects, and deadlines
- Thrive in a cross-functional international environment, a true Team player with willingness and ability to learn and take on challenging opportunities
- In depth understanding of both the in person and digital experiential space
- Strong communication and presentation skills to be effective with customers, partners and internal stakeholders
- Ability to build relationships, communicate and influence across different levels in the organization
- Naturally possess energy, passion, compassion, and integrity
- BA or equivalent education

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security pol

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