Marketing Consultant

hace 8 meses

Madrid, España IBM A tiempo completo

Introduction

As a talented CRO Marketing Consultant at IBM Spain you will help our clients to maximise their conversions by analyzing user behavoiur and using various techniques to improve the customer experience. Data driven decision making together with our colleagues in order to achieve a healthy and succesfull strategy for IBM clients.

Your Role and Responsibilities
- Developing a testing strategy - a CRO consultant will set the agenda for your CRO program and manage a testing roadmap to help deliver long term results.
- Identifying problems with the customer experience of your website through quantitative and qualitative research. Research will typically include things like user testing, heatmap studies, on-site surveys, data analytics.
- Using your knowledge on statistics, analytics, behavioural science, UX design in stewarding your experimentation program from start to finish.
- Ideating test concepts to address issues identified in quantitative and qualitative research.

Required Technical and Professional Expertise
- Extended A/B testing and experimentation
- A fair JavaScript understanding
- User experience (UX) and user interface (UI) knowledge
- Very good experience with Adobe Target
- Certified and experienced in FullStory, Acoustic Tealeaf and Quantum Metrics
- Optimising websirtes proven record
- Spanish and English languages at business level

Preferred Technical and Professional Expertise

About Business UnitIBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.

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