Brand Manger Junior Magnum

WHAT WE’RE LOOKING FOR:
We’re looking for a Brand Manager to join our Marketing Ice Cream team in our Barcelona office. You we’ll be working with beloved brands like Magnum, Ben & Jerry’s and Carte D’Or among other top of mind iconic products.

We are more than a Marketeers We are looking for a channel and consumer driven, business owner mindset ice-cream passionate

As a Brand Manager will lead the development of the national Marketing Plan, within the category plan guidelines, to meet company goals. You will implement the plan in the market place and monitors performance of the support plans. Participate in various cross-functional teams - NRM, Insights, Regional & Global Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.

You will be the voice of your brands You will share your strategic perspective on performance and respond to category gaps or activation requirements to ensure solid results.

WHAT YOU’LL DO:
BRANDVISION PLAN (BVP)

Take the BVP and translates it into the BMP.

BRAND MARKETING PLAN

Lead integrated Brand Marketing Plan development and deployment (incl new channels).

Brand audit, Jobs to be done, 8Qactivity plans, Scorecards & in-market pricing.

Propose brand activity and measurable objectives. Monitors brand performance to implement appropriate plan changes.

Responsible for Brand Communications: adapt global advertising complying with local regulations. Activation advertising /tactical local copy, allocation of media budget within AP parameters, maximize PR & Sponsorship. Brand approval of key brand elements (ie. VO, Print, POS) and consumer promotions in close collaboration with creative agencies and global marketing

Handling the media planning / media agency across all the projects of the brand.

Brand Purpose into local action

Responsible for the brand P&L & help drive profitability of the brand.

Together with Trade, sets national level brand KPI’s and work on relevant plans for key customers.

Engage with key customers alongside Sales teams.

Lead the long-term strategy and development of Pints IH segment (cross-brands)

Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.

Responsibility for the high performance of the team

Actively participate in and prepare internal meetings (strategic reviews, sales meetings, customer plans)

Lead the digital marketing plan of Ice Cream along the new digital transformation framework

Represent the brand in the strategic business discussion forums (CCBTs)

INNOVATION & RENOVATION

Responsible for launch management; building launch plans and channel strategies (promotions, media and POS materials).

WHAT YOU’LL NEED TO SUCCEED:
University degree, with an emphasis in business.

+4 years relevant, progressive marketing experience

Digital knowledge/experience required is a must

Excellent interpersonal skills, strong analytical abilities, organizational skills and creativity.

A supportive team player with a positive can-do attitude.

Strong stakeholder management skills.

Project management and strong knowledge of financials is also required.

Business planning and implementation experience.

Passionate, energetic, results driven individual with proven leadership abilities.

Proficient Level of Spanish and English as a Language.

WHAT WE CAN OFFER YOU:

- Sustainable Business

People CommitmentLearning & DevelopmentCareer Possibilities

At Unilever, we are firm believers in having a diverse and inclusive workplace. For that reason, we’ve committed to the blind CV. If you meet the requirements for the role, your recruiter will remove your personal details and send your blind CV to the hiring manager to ensure a non-biased evaluation based solely on your skills. Learn more about our other diversity initiatives

here


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WHO WE ARE:
Unilever is a leading global Fast-Moving Consumer Goods company, with over 400 brands that are sold in over 190 countries. At Unilever, we share one simple purpose: to make sustainable living commonplace. Through our household brands, like Magnum, Lipton, Knorr, Dove, Hellman’s and AXE, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.