Brand Marketeer

**Job Details**

**Hours**:Full Time

**Location**:Fully remote. This opportunity is open to you if you can legally work remotely from one of our home countries in Sweden, Malta, Spain or Poland.

**Contract**:Permanent

At Play’n GO we enjoy a flexible freedom to shape our own days. Everyone we hire is unique and every role we fill has certain performance expectations. The day-to-day challenges of work and life will be unique to you but our commitment to helping you find a balance will never vary.

**From the GO**

At Play’n GO our purpose is to entertain. Our pleasure is in working with people ready to make a difference that lasts. We are pioneers. We were the first entertainment supplier to recognise the potential of gaming on the GO and create the innovative mobile games which supercharged our industry and inspired our name. Today, Play’n GO is the leading gaming entertainment supplier to casinos in regulated markets the world over. And we are still growing.

With growth comes opportunity. This could be yours. Are you ready to help us face challenges and find solutions that get us both to the next level of excellence?

**What **the role entails**:
Some of the key responsibilities of our Brand Marketeer will be:

- Ensure that our campaigns are linked to commercial objectives in each jurisdiction by forming a link between performance marketing, content, and design, alongside regional teams and the commercial department.
- Monitor, analyse and report on all brand campaigns, and ideate opportunities for improvement.
- Work to launch new products and services, such as Social Casino or new promotion tool capability, in holistic campaigns that land with impact.
- Form deep links across the business, particularly with commercial department leads (heads of regions, regional leads etc) as well as product teams to be able to influence and lead forward looking campaign planning.
- Help to execute the global and regional media buying strategy to best support growing brand fame, business growth and objectives - for both B2B and B2C (where appropriate).
- Aligned closely to business goals, help to ideate, and execute on campaigns across all Play’n GO’s audiences that have tangible and measurable impact on the brand and business.
- Help to execute on the Play’n GO brand strategy to supporting business growth and objectives according to the key audience.
- Analyse and report on measurable brand awareness metrics, globally, regionally, and by key target audience
- Drive execution against internal goals for increasing brand awareness aligned with business objectives
- Play an active role to help to maintain the brand's integrity, including having a good eye for all brand related materials and related content, in conjunction with the creative campaign manager.
- Collaborate with design and marketing teams to ensure brand consistency in all materials.
- In coordination with the Events and Operations team, help to maximise Play’n GO’s global event strategy so that it aligns with our brand strategy, and while supporting commercial objectives continues to grow brand fame.

**What we ask of you**:

- A strong foundation in modern, holistic marketing techniques
- Understands the interplay between marketing and branding, and how audiences receive and respond to messages
- Extensive knowledge and experience of how to manage annual marketing schedules and execute plans.
- Excellent level of English, both written and verbal. Additional languages a plus, but not required.
- A commercially savvy profile with an analytical mind
- Excellent ability to execute against a full suite of marketing processes across campaigns.
- Ability to deliver efficient data driven campaign management with clear goals and effective implementation of tracking.
- Strong ability to optimise all digital campaign work with a very keen eye on detail and conversion metrics.
- Delivers accurate post-campaign reporting on engagement metrics with conclusions and recommendations.
- Is an excellent multi-tasker with exceptional organisational abilities
- Is a confident communicator who can interact across all levels of the business

**What’s** in it for you?**

If you feel great, you’ll do great. Our employees know that their package of benefits, activities, and initiatives are some of the most generous in the industry. From challenges to chill outs, the fun we share at play helps inspire excellence from the go.

GO for it.
- We believe the way forward relies on well-regulated gaming and player safety. Our commitment_ to this sets the standard for our industry.