Youtube Producer

**The Company**:
Founded in 2016, Amuse Animation is a digital-first animation studio based in Las Palmas de Gran Canaria with offices in Paris, London, and Beijing. The company focuses on two primary business streams: incubating original IPs created by the studio or in partnership with toy and content creators; and third-party service work for 2D & 3D animation. Its catalog of original productions comprises 30+ self-funded preschool properties in 25+ languages cumulating over 600 million views per month, three audio stories, and 13 gaming apps with 20+ million downloads and 680k+ monthly active users per app.

**Our Mission**:
At Amuse Animation, our goal is to create 360 universes that entertain, educate, and inspire young audiences worldwide. Our creative process revolves around putting the audience at the forefront and utilizing cutting-edge technologies to produce and share our content globally. To do so, we analyze and recombine the elements that generate intrigue, engagement, and impact to create unique original content. By leveraging innovative technologies and accessing the best resources globally, we establish an efficient workflow that is cost-effective, maintains high quality, and enables the agility to quickly launch new ideas and integrate audience feedback. Our ultimate aim is to distribute our content through all touchpoints and connect with our audience wherever they may be.

**Mission**:
The YouTube Channel Producer will be responsible for developing and executing strategies to enhance the visibility, reach, and engagement of our animated content for kids on YouTube and other video platforms.

As part of Amuse's Content team, and working closely with IP Managers and the Distribution Manager, the YouTube Channel Producer's responsibilities include:
**Content Strategy and Creation**:

- Collaborate with video editors to repackage existing animated content into compelling and engaging formats.
- Plan and organize the repurposed content strategy, creation and calendar. Coordinate with production teams for timely content delivery.
- Develop the repurposed content editorial strategy and episodic briefs.
- Write and optimize titles, descriptions, and keywords.
- Work with graphic designers to create compelling thumbnails.
- Assist the Distribution Manager in the creation and upkeep of programming calendars.

**Optimization and Analysis**:

- Analyze success factors and optimize thumbnails and metadata to improve click-through rates (CTR).
- Conduct A/B testing and experiment with different formats or platforms to enhance content performance and growth metrics.
- Develop editorial strategies, creating thematic compilations, albums, and playlists to boost audience engagement.
- Adapt video content for different platforms, ensuring optimization for platform-specific algorithms and audience preferences (e.g., TikTok, Instagram Reels).

**Cross-Functional Collaboration**:

- Collaborate with cross-functional teams to align content initiatives with broader business goals.
- Provide regular reports on content performance to drive transparency, validate strategies and guide content creation, programming, and marketing.

**Trend Monitoring and Innovation**:

- Stay informed about the latest social media trends, algorithm changes, and industry best practices.
- Identify new opportunities for content creation and engagement.
- Explore and implement AI solutions for efficient and effective content repurposing.

**Qualifications and Skills**:

- **Education**: Bachelor’s degree in Marketing, Communications, Film/Video Production, or a related field.
- **Experience**: Personal experience and interest in using YouTube and other social platforms is essential, professional experience is desired.
- **Time Management**: Strong organizational skills with the ability to manage multiple projects and deadlines.
- **Analytical Skills**: Ability to analyze data, derive insights, and make data-driven decisions.
- **Attributes**: Great collaboration and communication skills, a positive can-do attitude, and a strong interest in the media industry
- **Additional Skills**:

- Fluency in English, both spoken and written
- Proficiency using Photoshop, and in video editing using Premiere and/or Final Cut is a major asset but not essential.