Brand Manager Marketing

hace 3 semanas

Granada, España Lactalis Puleva Ofertas A tiempo completo

**Descripción**:
¿Te gustaría trabajar en una empresa que enfoca sus productos a aportar salud en cada etapa de tu vida? En Lactalis Puleva tenemos abierta una posición de Brand manager para nuestro departamento de marketing situado en Granada. ¿Cual será tu misión en este puesto? Ejecutar el plan de marketing definido para la categoría de la que serás responsable junto con la marketing manager

Las funcines que realizarás serán las siguientes:

- Análisis de la evolución de la marca, del mercado y de la competencia.
- Puesta en marcha de las acciones de marketing para optimizar el mix de sus productos respetando los presupuestos y los plazos.
- Medir y analizar la rentabilidad de las acciones de marketing realizadas.
- Coordinar su actividad con otros departamentos/líneas de producto de la compañía: Comercial, Supply Chain y Financiero.
- Elaborar, controlar y gestionar el presupuesto asignado al producto bajo su responsabilidad.
- Desarrollo de plan de medios, ATL y BTL.
- Desarrollo de elementos de comunicación (TVC, digital, pack, etc)
- Desarrollos de packaging.
- Gestión del trabajo con agencias y equipos internacionales.
- Habituado/a trabajar en equipo tanto en interno como con central.
- Innovación: nuevos formatos, productos, ideas.

**Requisitos**:

- Experiência de 2 años o más en puesto similar
- Valorable experiência en Marketing digital: manejo de webs, SEM,
- Nível alto en Office, principalmente Excel y PowerPoint.
- Nível alto de inglés (B2), valorable francés.
- Disponibilidad para viajar.

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