Trade Marketing Manager
hace 1 mes
Spagna
Barcelona, Spain
- Marketing
- Trade & Communication
08/30/2023
**TRADE MARKETING MANAGER (M/F/X)**:
**Responsibilities**:
- This person will be responsible for:
- the Instore and online visibility strategy development and execution for all Brands (De’Longhi, Braun, Kenwood and Nutribullet)
- Merchandising, Promoters and Training Plan and organization
- fairs, events and conventions
- Secure quality and visibility at POS
- Budget planning/responsibility and controlling
- He/She will be responsible for:
- Merchandiser and Promoter budget, BTL budget for customer activation online and offline;
- Given Budget Management & whole cost estimation/invoice process;
- Training and promoters plans, analysis and follow up: creation, execution and control of plans coordinating with his team and agencies;
- Shop display and in store communication topics such as in store execution material development and distribution;
- Design, creation and production and rollout of all Instore communication materials including shop displays & SIS;
- Innovation in terms of shop displays, POS material, digital POS as well as Digital tools and databases to steer assigned field on KPIs;
- Shop Display Management in terms of dismantling, repair, warehousing;
- Reporting and analysis of key KPIs;
- Direct contact for external Agencies, Trade Partners, KAM and Sales;
- Processing of Sales requests;
- Development of assigned are including external agency landscape;
- Development of new ideas in field of Trade Marketing;
- Continuously updating inefficient processes and cost structures;
- Competitors and market sensing to identify new potentials;
- Shop visits, also related to Perfect Store coordinating with Sales;
- Product presentation to key retailer;
- Organize and lead events in store, fairs and exhibition + special event like Coffee Fest, Coffee Forum, etc.
**Job Profile**:
- Education:
- University Degree in Business Studies, Economics, Marketing & Communication, MBA
Languages:
- Fluent in English (spoken & written)
**Experience**:
- Minimum 3-5 years experience
- Experience in Marketing or Trade Marketing role in FMCG, household appliance or electronic consumer goods markets
- Ideally working in a multinational company or having worked extensively for multinationals
**Skills**:
- Ability to think critically and creatively
- Initiative: Entrepreneurial spirit with high level of pro-activity
- Resilience: Capable of working effectively under pressure
- Integrity: Honest, Respectful
- Results-Oriented
- Decision-Making Skills: Capable of taking decisions even when the outcome is uncertain
- Innovative: Creative, capable of searching for new business areas and opportunities
- Highly Flexible
- Strong communication & interpersonal skills
- Experience analyzing large amount of data and trends.
Others:
- Capable of working in complex and fast changing environments
- Capable of working in team, with different departments and cultures
Personality:
- Overall we are looking for an “all-rounder”, entrepreneurial spirit, willing to take on new challenges and capable of integrating well into a nice team
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