Brand Marketing Manager
hace 3 meses
At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Grow your career as a **Brand Marketing Manager** within** Inclusive Collection**, one of our 14 industry-leading brands. In this role you will be responsible for identifying key industry and competitor trends, building strategic brand value and the strong positioning of each brand accordingly in the marketplace to increase sales, drive revenue and meet the company’s established goals.
**What will be the main mission of this strategic position?**
- Identify key industry and competitor trends, create strategic brand value and position each brand accordingly in the market to increase sales, drive revenue and meet established company objectives.
- Responsible for industry trends, competitive analysis and understanding of product offerings and marketing campaigns to further drive innovation.
- Marketing, brand positioning and advertising in EMEA markets, with a specific focus on Germany and the UK.
- Develop and execute international brand positioning and marketing campaigns for EMEA Inclusive Collection brands in several key markets and channels.
- Lead the planning, execution and visioning of resort photo and video shoots to ensure proper branding and positioning.
- Act as liaison between EMEA and the global branding department for trademarks and brands.
- Successfully launch and bring to market new properties under development to meet established sales targets and revenue objectives.
- Conduct market research, identify current consumer trends and execute new innovative marketing strategies in line with established objectives and targets to create longevity in the marketplace.
- Identify annual marketing strategies and promotional campaigns designed to establish brand positioning and meet established revenue targets.
- Creating and coordinating annual business plans, as well as overseeing quarterly and on-demand presentations to owners.
**A successful **BRAND MARKETING MANAGER** will have**:
- Bachelor’s Degree or 5+ years equivalent work experience in a sales/marketing capacity
- 2-3 years in field sales and business development within the travel industry
- Driving license & current Passport
- Microsoft office suite skills; outlook, word, excel and power point
- Strong communication and presentation abilities, approachability, curiosity and organizational skills
As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
- **Vacations**: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- **Resort Brand Management**: Management of 5-star and 4-star luxury resorts
- **Destination Management Services**: Best-in-class destination management services provided by Hyatt Inclusive Collection and Worldstar®
- **Loyalty Program**: Exclusive loyalty program Unlimited Vacation Club®
- **Technology Solutions**: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
**About Hyatt Inclusive Collection**
Hyatt Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.
**Our Values**
At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy - Integrity - Respect - Inclusion - Experimentation - Well Being
**ALG’s Commitment to Diversity & Inclusion**
Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
**Benefits at a Glance**
We offer competitive salaries and a comprehensive benefit package:
- Medical Insurance
- Corporate Wellness Program
- Travel Discounts & Deals
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