Senior Creative Copywriter

hace 6 meses


Barcelona, España Holded A tiempo completo

**Join the team, make an impact.**

At Holded, we believe that daily admin should never stop a great idea from becoming a success. That's why we create intuitive software to empower anyone who dares to start their own business. Long story short: we want to make business simple.

To create cutting-edge products that meet the needs of the sector, talent is essential. **We are looking for passion, creativity, and commitment**. In return, we offer the same.

**The Role**

This will be a ‘horizontal’ role working across the four main Marketing teams - Brand Marketing, Growth Marketing, Product Marketing, and Partner Marketing.

**The role responsibilities**:

- Research and Analysis:

- Conduct thorough market and customer research to understand target audiences, their needs, pain points, and preferences.
- Analyse competitors' ad and landing page content and strategies to identify opportunities for differentiation.
- Content Creation and Strategy:

- In conjunction with other Marketing Team members and the Content Team Team Lead, develop and implement content strategies that align with the company's marketing goals and brand voice.
- Optimization and Testing:

- Work with the Content Team SEO specialist to optimize for conversion/click-through rates of the content/snippets in search engine results pages, improving visibility and organic CTR.
- Regularly test and optimize copy for clarity, engagement, and conversion rates, using A/B testing and other metrics.
- Collaboration and Project Management:

- Collaborate with Design, Marketing, and Sales teams to create cohesive and effective campaigns.
- Manage multiple projects simultaneously, ensuring timely delivery and adherence to brand standards.
- Performance Analysis:

- Monitor and analyze the performance of written content & ads, using analytics tools to track engagement, conversion rates, and ROI.
- Provide regular reports on ad and conversion content performance and suggest improvements or new strategies based on data insights.
- Continuous Learning and Adaptation:

- Stay up-to-date with the latest trends in copywriting, digital marketing, and consumer behavior.
- Continuously refine and adapt copywriting strategies to meet evolving market demands and technological changes.

**About you**
- Proven track record writing conversion-focused landing pages and Calls to Action (CTAs)
- Experiencing writing and testing in-app messages for a SaaS product
- Experience writing ad copy for performance channels (e.g. paid search and social channels), with experience contributing copy to acquisition campaigns
- Experience with creative copywriting on top-of-the-funnel ad creatives
- Experience using reporting tools (Excel, Google Sheets, Slides, and web analytics tools )
- Fluent in English and Spanish

**What it's like to work with us**:

- Permanent contract
- Remote friendly
- Short work-day on Fridays
- 26 paid vacation days
- Free catered lunch at the office
- English/Spanish classes
- Referral program
- Continuous Training: annual budget for training for each employee
- Fully equipped kitchen with snacks, drinks, and fresh fruit
- Top-notch work equipment
- Office in front of the sea with ping pong, pool table, PlayStation
- Discounts on a Gym membership

We didn’t start Holded to be another software company. We started Holded to **be epic**, and you will be part of it.



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