Product & Racing Communication
hace 2 semanas
Descripción
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Integrated into Volkswagen Group, the multinational, based in Martorell (Barcelona). SEAT already offers the latest connectivity technology in its vehicle range and is immersed in a global digitization process of the company to drive the mobility of the future.
**Responsabilities**:
- Support in content creation for World Premieres, International Motorshows, and International Press Presentations of new models to be launched: speeches, press releases, photo and video material.
- Develop the communication strategy for CUPRA Racing in Formula E & Extreme E.
- Content planning, ensuring brand visibility in Racing through the organization of Racing events, interviews, media management, and Content Creators in competitions, as well as the distribution of materials.
- Ensure the strategy and planning of press vehicles for dynamic tests, press activities, and events to ensure proper dissemination of SEAT, CUPRA, and SEAT MÓ products in the media.
- Provide support in tasks and operations related to press cars or other products to carry out international product presentations or exhibitions.
- Direct and supervise providers in charge of handling press vehicles or other products during international press presentations.
- Constant search for new innovative communication formats with a direct impact on the target audience of media and content creators.
- Management and coordination of various providers involved in creating pre, during, and post-race content to ensure the best possible logistics and race coverage.
- Management and coordination of press and content creator participation in races for both competitions. This includes pre-race preparation through content creation and travel planning, on-site support during the race through content request management, interview organization, and management and monitoring of content distribution after races to ensure publication of articles and reports.
- Communicate the product messages defined by the company to the international press presentations. Personally attend international product journalists at all press presentations and exhibitions
Requisitos mínimos
- We are looking for a dynamic profile, ideally with experience in a communication agency or communication department.
- Passionate about the Racing world and the automotive industry.
- We are looking for a storyteller with excellent skills in content development: speeches, press releases, and keynotes.
- Languages: fluent in English and Spanish. Ideally, knowledge of German.
- Background in journalism, advertising, or public relations.
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