Strategy Program Manager
hace 5 días
**About us**
We are in business to save independent Retail in Europe
Across our towns and city centres unique neighbourhood shops have been overshadowed by large chains and e-commerce giants. To combat this, we’ve created a BtoB wholesale marketplace designed to help independent retailers to compete against larger competitors and thus maintain a connected community of stores, brands and shoppers in the places we live.
Established in 2019 in France, we’ve since expanded to other European countries, including Spain, Germany, UK and the Netherlands. Driven by our commitment to customer satisfaction, we constantly innovate to develop cutting-edge tools and services that set new standards in the market.
Get in touch if you are looking to join a purpose-driven, international team that revolutionizes an old-fashioned industry
Together Let’s Rewild Retail
**The Team**
As a Program Manager for the Brand Quality Program and Competition and Market Expert at Ankorstore, you will play a vital role in maintaining high brand standards, driving differentiation strategies, and identifying market opportunities. You will conduct market research and analysis, monitor competitor activities, and compile brand performance reports. Additionally, you will provide brand-related training and guidance to internal stakeholders and partners to ensure consistent implementation of the brand strategy. This role reports to the Brand Strategy Team, which is part of the Revenue Operations Team.
**Main responsibilities**
- Develop and execute the Brand Quality Program, focusing on competition analysis and market research to identify customer needs, market trends, and competitor activities
- Conduct thorough market research and analysis to identify gaps in the market that Ankorstore can address or new customer segments that can be targeted
- Monitor competitor activities, including their product offerings, pricing strategies, marketing campaigns, and customer experiences, and provide regular updates to the Brand Strategy Team
- Analyze market data, customer feedback, and metrics to identify areas for improvement and make data-driven decisions regarding brand positioning, customer targeting, and differentiation strategies
- Collaborate closely with cross-functional teams (eg.Product, Sales, CS) to develop and implement differentiation strategies that set Ankorstore apart from competitors and drive brand growth
- Compile and present regular reports on brand performance metrics, market trends, and competitor analysis to stakeholders, providing actionable insights and recommendations
- Provide brand-related training and education to internal stakeholders and partners to ensure a consistent understanding and implementation of the brand strategy
- Collaborate with the Brand Strategy Team to develop and refine brand positioning, messaging, and value propositions based on market insights and customer needs
- Stay updated with industry trends, market dynamics, and emerging technologies to identify opportunities for innovation and growth within the wholesale marketplace
**Requirements**:
- Bachelor's degree in business, marketing, or a related field
- Minimum of 2 years of experience in a startup or consulting environment, preferably in a program management or brand strategy role with a focus on competition analysis and market research
- Strong analytical skills with experience in conducting market research and analysis to identify customer needs, market trends, and competitor activities
- Solid understanding of brand management, differentiation strategies, and market dynamics
- Excellent communication and presentation skills, with the ability to effectively convey complex information to stakeholders
- Detail-oriented with strong organizational and project management skills
- Proactive and results-driven, capable of identifying market opportunities and implementing strategies to drive brand growth
- Fluent in English and French (written and spoken)
**Benefits/Perks**
At Ankorstore, our goal is to empower YOU by providing the flexibility to make the best choices for yourself, allowing you to concentrate on what you LOVE both in your professional and personal life.
- We have partnered with Ben a modern and flexible benefits platform that will allow you to personalize your benefits. You will receive the equivalent of 7% of your base salary to use on whatever you like
- We are a remote-friendly company; depending on your role, you will have a full remote or a hybrid contract
- 25 days of paid leave
- Life insurance that protects your family financially
- €100 growth allowance to be used on your development (conferences, events, books, online training, subscriptions etc.)
- 360Learning, a dynamic learning platform offering engaging, customized training experiences and fostering skills development
- Utopicus co-working space located in the city centre of Barcelona (08006)
Ankorstore is proud to be an equal opportunity workplace dedicat
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