Group Consumer Insights Trainee

hace 4 meses

Barcelona, España Le Creuset SL A tiempo completo

**MAIN PURPOSE OF THE ROLE**

The Group Consumer Insights Assistant_ Trainee supports the Group Consumer Insights Manager in bridging the gap between consumer preferences and business strategies, ensuring the company remains consumer-centric and competitive in the market. The role of that trainee is essential in helping the team convert data into compelling insights to better understand its target audience and make informed decisions based on consumer data.

**RESPONSABILITIES**
- Information design: Transforming data and creating effective data visualizations. Presenting complex information in a clear and visually appealing way
- Data Collection: Gather and collect data from various sources, such as surveys, interviews, focus groups, and market research reports.
- Data Analysis: Analyze collected data to identify consumer trends, preferences, and behaviours.
- Data Management: Contribute to maintaining a well-organized database of consumer data and research findings.
- Market Research: Assist the conduct market research to understand the competitive landscape, industry trends, and emerging market opportunities.
- Consumer Surveys: Propose and administer consumer surveys to gather feedback on products, services, and brand perception.
- Reporting: Prepare and present consumer insights reports, highlighting key findings and actionable recommendations.
- Competitive Analysis: Monitor and analyze the strategies and performance of competitors in the market.
- Consumer Personas: Develop detailed consumer personas to help marketing and product development teams understand their target audience better.
- Trend Analysis: Stay updated on industry trends and changes in consumer behaviour that could impact on the business.
- Collaboration: Collaborate with various departments, including marketing, product development, and sales, to integrate consumer insights into decision-making processes.

**REQUIREMENTS**
- Bachelor or Degree in Business / Commercial / Marketing / Data science & Analytics / Sociology, or a related discipline is required.
- Research and Data Analysis
- Data visualization tools or software
- Graphic Design
- Understand and interpret market and consumer trends.
- Project Management
- Problem -solving
- Industry Knowledge is a plus.
- Microsoft Word, Powerpoint and Excel to expert level
- English knowledge at an advanced level

**WHO WE ARE**

More than just cookware, Le Creuset has been a colorful companion to meals and memories around the world since 1925. Respect for tradition and authenticity have been Le Creuset’s guiding principal for nearly 100 years - our passion for superior artisanal quality, exceptional design, and European craftsmanship have remained constant.

**WHY JOIN US?**

Our mission is simple - to ensure the heart of every home extends beyond the kitchen. Our recipe is equal parts passion, hard work, and fun with a culture as vibrant as our products. We constantly stretch ourselves and encourage our team mates to do the same. When you join Le Creuset, you become part of a dynamic team that focuses on innovation and collaboration. You are part of something bigger. From your first day to every moment thereafter, you’re going to love what you do

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