Marketing Manager Iberia

hace 1 mes

Barcelona, España UPL ltd A tiempo completo

**Marketing Manager Iberia**:

- Job Id: 6524- City: BARCELONA, Catalunya, Spain- Department: Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: Mid-Senior level- Description:
**Job expectations**

**Responsibilities/Accountabilities**
- Define, plan and develop the marketing strategy to meet annual objectives (sales volumes, turnover and margin)
- Define, plan and develop the marketing plan within budget constraints.
- Define marketing objectives and products, group of products and new products strategy (Business and R&D) in the short, medium and long term.
- Build up with his/her team the Integrated Crop Solutions.

**Expected contributions**
- Establish marketing strategy, means and goals to ensure market share increase and products profitability.
- Create and implement tools to anticipate market trends (business intelligence/ competitive intelligence).
- Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products.
- Research, analyze and monitor financial, technological and market data so that market opportunity may be capitalized on and portfolio competitiveness be optimized.
- Plan and oversee the organization and marketing teams.
- Establish a corporate branding strategy.
- Develop and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
- Monitor marketing results and define and implement corrective actions.
- Propose structure, organization and process of marketing.
- Plan marketing activities.
- Manage qualitative market studies (identify market key players, their needs, identify active ingredient companies and their performance) and quantitative market studies (processed hectares, volumes, values) on areas / segments. Analyze Focus Crop / Culture.
- Support marketing strategy (SWOT, Marketing Mix)
- Complete product presentation which will be the basis of the internal / external communication
- Coordination of project team towards the strategic and business goals (Commercial/Supply chain/R&D/Legal)
- Transversal actions for the Marketing Team
- Source of innovations, creativity in business opportunities (new markets, partnerships )
- Interactions
- technical services: Legal ((Branding and agreements, NDA / R&D agreement / distribution agreement), Finance, Supply Chain (COGS). Participate to the definition of the product strategy.
- Align marketing plans - regional and local (Top down and Bottom up)
- Active member of SNOP process (Sales and operating process)
- Creation and update of 5-years plan on dedicated products and annual budget process

**Key competencies required for the role**

**Educational background / Experience**:

- Education: Agronomy, management or marketing
- Experience: Conventional Crop Protection &/or Biosolution knowledge (products, competitors, players, local market, decision making processes)
- Proven ability to negotiate agreements and alliances
- At least 5 years relevant experience in Spain &/or Portugal market in Business (Sales or marketing role)
- Management experience
- Fluent in English

**Executive leadership competences**:

- Excellent verbal and written communication skills
- Innovative thinking and creativity
- Interpersonal and leadership skills
- Management skills
- Adaptability skills
- Analytical, problem-solving and decision-making skills
- Customer focused
- Results Oriented
- Excellent organizational skills

**We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.**

**#UPLJobs

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