E-commerce Manager

hace 4 meses

Madrid, España Empanadas Malvón A tiempo completo

En Malvón te estamos buscando.

Somos una marca con una propuesta de valor y un modelo de negocio bien definido que nos ha permitido, en muy poco tiempo, posicionarnos en el mercado y distinguirnos de la competencia. En Malvón hacemos empanadas argentinas, con ingredientes de la máxima calidad, elaboradas a mano en nuestro obrador y horneadas cada día en nuestras tiendas. Tenemos presencia en España y Portugal con más de 80 puntos de venta.

Tareas

Formarás parte de un equipo de trabajo dinámico, proactivo y responsable donde podrás desarrollarte profesionalmente y crecer acompañado de grandes profesionales.

Responsable de la estrategia y comunicación de los proyectos en canales digitales de la empresa: e-commerce manager.

La persona seleccionada se encargará de la definición y puesta en marcha de la estrategia Digital de e-commerce, con el objetivo de aumentar las ventas online de la empresa y la experiência online.

Definición, desarrollo y ejecución estratégica del e-commerce de la empresa.
- Llevar a cabo el análisis de las ventas y los distintos kpis de negocio, con la finalidad de optimizar y mejorar los resultados para lograr los objetivos propuestos.
- Analizar y mejorar la experiência de usuario y usabilidad en el e-commerce.
- Desarrollo de la estrategia de captación de leads a través de campañas, digitales, programas de afiliados y trafico orgánico.
- Gestión de la plataforma de e-commerce y web de la empresa.
- Analizar el mercado online del sector, estudiar la presencia y acciones de la competencia y proponer constantes mejoras.
- Coordinación de equipos internos y externos para el correcto funcionamiento de la plataforma y el cumplimiento de objetivos.
- Gestión de las plataformas de delivery con agregadores externos.
- Conocimientos de Ads, para dirigir tráfico directo al e-commerce.
- Gestión de CMS donde está construida la tienda online.
- Desarrollar el plan promocional para el canal digital. Creación y desarrollo del plan estratégico de la marca: Junto a dirección de marketing elaborar y definir la estrategia de comunicación de la marca. Elaboración del Brand Plan.

**Requisitos**:

- Experiência mínima de 3 / 5 años realizando las funciones descritas.
- Experiência en proyectos digitales y desarrollo de e-commerce.
- Perfil orientado a resultados y con gran capacidad analítica.
- Perfil resolutivo, con capacidad de anticiparse y resolver conflictos de manera satisfactoria.
- Experiência en coordinación de proyectos con varios equipos involucrados.
- Formación universitaria en ADE, publicidad o Marketing y formación en Marketing y/o Comunicación digital.
- Experiência en sector Food & Beverage.

Beneficios
- Desarrollo y crecimiento laboral en una empresa en expansión.
- Liderar el área dentro del departamento de marketing.
- Ambiente y horario de trabajo flexible.
- Contrato indefinido con 6 meses de prueba.
- Proyección y crecimiento profesional.
- Horario: Jornada completa.

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