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Content Manager

hace 3 meses


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Grupo Luz&ambiente busca un perfil profesional a media jornada (20 horas semanales), que desarrolle sus tareas y habilidades como persona responsable de todos los contenidos digitales de la marca, en nuestras oficinas de manera presencial.
Su objetivo consistirá en generar el contenido necesario para las redes sociales y websites del grupo y posicionar y mejorar las ventas del ecommerce de una de las empresas.

Desarrollo de funciones de un ecommerce manager:
Analizar al comprador en profundidad: sus necesidades, deseos, aspiraciones y hábitos de compra
Gestionar la plataforma de ecommerce de luzyambiente y marketplace para la venta directa e indirecta
Definir los objetivos o KPIs que se desean alcanzar, poniendo énfasis en su plazo de cumplimiento, alcanzabilidad y análisis mediante herramientas como Google Analytics
Gestionar el CMS o, en otras palabras, el sistema de gestión de contenidos para páginas web. Entre los más conocidos están WordPress (contamos con el curso wordpress básico) o Prestashop
Entender el posicionamiento SEO y crear contenidos en base a keywords que posicionen orgánicamente la página web
Encargarse de coordinar las campañas de venta directa con anuncios pagados o SEM

Desarrollo de contenido para redes sociales y websites:
Tener conocimientos sobre copywriting
Crear una estrategia global de contenidos de la marca
Elaborar los planes de contenido para las diferentes redes sociales de la marca. Calendarios editorial.
Redactar mucho, para todos los canales, copys, posts.
Gestionar las redes sociales y no descuidar a los followers.
Redactar informes para analizar y trasladar cómo están yendo las diferentes acciones.
Optimizar contenidos para SEO, para rankear hacia lo más alto en Google.
Controlar de Social Ads para publicar anuncios en las redes.
Saber de métricas para medir resultados y ver si se está en el camino correcto o hay que cambiar de estrategia.