Senior Brand Manager

hace 4 semanas

Madrid, España Diageo A tiempo completo

Job Description:
Senior Brand Manager - Captain Morgan

Location: Madrid

Type of contract: Permanent

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We’re the world’s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.

If you have a strong experience developing and implementing marketing campaigns in the French market but eager to start a new adventure in Madrid, working for the nr1 spirits company globally managing iconic brands, this one is for you

About the Role

Diageo brand teams are the custodians of our brands and strive to ensure the future growth and success of said brand. This role sits within the Core Brands team and is responsible for Captain Morgan Rum and premium core rums portfolio across Southern Europe.

Captain Morgan is more than just a legendary rum brand - it's an adventure waiting to happen. Known for its bold spirit, vibrant flavors, and spicy taste, Captain Morgan stands as a symbol of fun, camaraderie, and unforgettable experiences. Joining the Captain Morgan marketing team means stepping into a world where creativity meets excitement, with a chance to shape a globally loved brand that encourages people to embrace life's celebrations.

If you're passionate about connecting with audiences through memorable campaigns, crave the thrill of building a brand with character, and are ready to make waves in the world of spirits, this is the place to bring your best ideas to life. Raise a glass to a career full of flavor, innovation, and limitless potential - with Captain Morgan, adventure is always on the horizon Spice On

In this role you will drive and project lead the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:
- Recruitment/Re-recruitment - both from a customer and consumer perspective- Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP- Fame - making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives- Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Top Accountabilities- Responsible of setting the vision and strategy based on breakthrough brand insights and harnessing those to deliver award winning consumer & customer experiences and brilliant execution.- Build brand strategies and drive them through to sensibly implemented plans that consistently beat the competition and gain share.- Ensure adherence to captivating brand world & visual identity, driving instant recognition across channels, working closely with Global Brand Teams.- The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners.- Inspiring and leading cross functional and inter-agency teams to develop fist class communication and execution in an omnichannel environment (on, off & 3rd space)- Craft the brand to thrive in a digital environment, develop l/t digital strategy & D2C.- Find, own, and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.- Shape the brand to thrive in a digital environment, develop long term digital strategy and social media plans.- Lead the P&L for the brands. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan.- Understand and lead pricing and promo strategy, margin mix and volume drivers.- Translate strategies into admirably implemented plans that consistently beat the competition and gain share.

About You- 7+ years of relevant marketing experience, with a strong background working in the French market and managing brands that focus on the +18-25 cohort.- Successful management of senior collaborators, resulting in strong and positive outcomes.- Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results.- Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.- A history of working across media, digital, experiential, PR, culture.- Proven brilliant execution to high standards across various pillars of brand building.- Strong commercial and

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