Head of Cetaphil Hcp Strategy
hace 5 meses
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Further supporting our growth and innovation momentum, we are establishing a new Global Capability Center in Barcelona to deploy new capabilities to effectively support its global commercial and functional teams. Located in the upscale Eixample District in the heart of Barcelona, Galderma’s Global Capability Center offers numerous possibilities for professional development such as exposure to global and cross-functional projects and access to global career opportunities.
Job Title: Head of Cetaphil HCP Strategy
Location: Hybrid, Barcelona
**Job Description**:
The Head of Consumer Dermatology, HCP Strategy, is part of the Global Consumer Business Unit, reporting directly to the Head of GBU. This strategic marketing leadership position is fully focused on physician channel and accountable for designing, developing, and executing the marketing strategy that targets healthcare providers and physicians as a primary channel for promoting Cetaphil products. The role will play an integral part in developing a robust and market competitive “integrated dermatology strategy” and will work in close partnership with the Rx and Ax global business units.
Key Responsibilities- Develop and implement a comprehensive marketing strategy for promoting Cetaphil through physicians and healthcare providers.- Establish relationships with key opinion leaders, medical societies, and other healthcare organizations to build brand awareness and generate leads.- Work with cross-functional teams to create marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.- Plan and execute physician education and training programs to increase awareness and adoption of healthcare products and services.- Analyze market trends and competitor activity to identify opportunities and develop strategies for differentiation.- Develop and manage budgets for physician marketing initiatives, including events, digital marketing, and other promotional activities.- Work with Regions and strategic markets General Managers and Business Units Heads to develop sales collateral and other materials that support the physician referral process.- Monitor and report on the effectiveness of physician marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.- Collaborate with other departments, such as product development and customer service, to ensure alignment of marketing efforts with overall business objectives.- Stay up-to-date with healthcare industry trends, regulatory changes, and best practices in physician marketing.
Skills & Qualifications- Strong experience in consumer healthcare marketing, with a focus on physician referral marketing and relationship building. Dermatology experience strongly desired.- Proven experience in developing and executing successful global marketing campaigns and initiatives.- Demonstrated experience in building, transforming and growing rapidly business in strategic markets i.e. USA. China, Philippines, Canada, India, ANZ, Germany, Brazil.- Strong leadership skills and ability to manage cross-functional teams and external partners.- Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.- Knowledge of healthcare industry trends, regulations, and best practices.- Ability to analyse data an
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