Performance Marketing Manager

hace 2 semanas

Barcelona, España VDB Luxury Properties A tiempo completo

**Performance Marketing Manager
- Luxury Brand**

**About VDB Luxury Properties**:
At VDB Luxury Properties, our mission is to disrupt the real estate market by redefining how luxury properties are rented, purchased, or managed in Barcelona and its surroundings. We are experiencing explosive growth, with big plans for the future, and are not slowing down anytime soon. Our mission is to continue delighting hundreds of high net-worth international clients worldwide by delivering a world-class service that they cannot find anywhere else, based on Speed, Quality, Discretion, and most of all, trust

While we interact with our clients and prospects on a very personal level, we are a digital-first company, leveraging technology in everything we do.

We welcome top performers that will bring new ideas and diverse perspectives and provide you the opportunities and freedom to grow and make a real impact on thousands of clients' lifestyles, all while having fun Diversity adds incredible value to our international team, service, and culture. We know the best ideas and solutions come by bringing together people from all over the world and fostering a culture of inclusion and trust in each other.

**Why Join VDB?**

We empower our team to do great things. Our start up culture is defined by candor, fairness, and mentorship. We respect the importance of a work-life balance and we are committed to rewarding entrepreneurial spirit and a work ethic. And with steady expansion in our core markets, growth opportunities abound.

If this sounds like what you are looking for.read more about the benefits you will receive while working at VDB

**Position Summary**:
Are you a superstar Performance Marketing Manager ready to lead the way forward in building high-performing campaigns across search & social and much more? As a digital-driven marketing company, we are actively seeking a pivotal role to drive our exciting 2023 growth strategy, a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic, conversion, and maximize ROI across our channels.

**More specifically, these will be your responsibilities**:

- End-to-end management of performance marketing activities across additional channels such as Paid Search and Paid Social and working closely with any partner agencies to implement, optimize and report on performance.
- Manage Performance Marketing campaigns to help acquire new customers and drive traffic toward our platform with a focus on paid tactics.
- Improve audience expansion and customer lifetime value together to reduce acquisition costs.
- Work closely with our Digital Marketing agency to drive our PPC strategy and ensure correct execution.
- Ensure the budget is spent across performance channels efficiently.
- Being highly data-driven and analytical, you will optimize campaign performance and efficiency, creating visibility and reporting on agreed-upon KPIs. Recognizing that all prospects are not equal, you will identify the value of different customer segments to incorporate into your lead generation ROI targets. Your primary channel focus will be Google Ads, Paid Social Media, Direct Mail, and any new lead generation initiatives VDB has in the pipeline; additionally, you will always be looking out for new opportunities.
- You will be responsible for the end-to-end lead generation experience, including landing pages, lead form optimization, and real-time optimization, including our Website UX experience.
- You will be in charge of our website UX, traffic, conversion, and bounce rates, including ensuring that our Digital campaigns are running smoothly and the customer journey through contact us, WhatsApp, and CTA buttons; the overall flow is absolute perfection
- You will work closely with your colleagues to gain a deep understanding of our customer segments across profiles and geographies, constantly incorporating customer insights into your digital marketing strategy and optimization.
- You will partner with our Head of Creative and Branding to develop and leverage engaging content in pursuit of continuous innovation in your lead generation activities.
- Beyond a strong customer focus, you will have an acute focus on the competition and innovative real estate companies worldwide to stimulate your lead generation ideation.

**Who you are**:

- You are motivated with digital marketing knowledge, excellent business acumen, and a creative mind. Ambitious, dynamic, self-directed, and self-motivated, you have a strong desire to build something meaningful that drives results. Capable of understanding our international & business people clients’ mindset and mixing this with the world of Luxury.

**Job Skills & Qualifications**:

- Minimum of 3 years experience in Paid Digital Marketing Channels.
- Experience in Social Media Strategy and Execution.
- Experience in multi-channel strategy and ability to connect the dots.
- Dat

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