Product Marketing Manager

hace 4 semanas

Barcelona, España Landbot A tiempo completo

**Landbot** is the most powerful **no-code chatbot builder**. Our platform helps thousands of companies convert leads, capture data, and personalize customer journeys in real time.

**Our Core **Values**

If you love happy users, engaged companies, and successful customers, this is your role. You’ll become a Landbot expert and use that knowledge to advise thousands of customers on how to successfully use Landbot to achieve their goals.

**Description**

We are looking for a **Product Marketing Manager** to join the Landbot team.

The **Product Marketing Manager** is responsible for envisioning and executing the product marketing strategy to grow Landbot’s user base worldwide. You will work with the cross-functional product team on product education and adoption of the apps, focusing on retention and collaborating with the Marketing team on user acquisition.

You will be pivotal in shaping Landbot’s roadmap by leveraging competitive insights, refining product positioning, developing go-to-market strategies, and executing key launches that drive our brand forward.

**What you'll do**
- **Market Analysis and Forecasting**: Utilize data and analytics tools to conduct market analysis, set objectives, and forecast the impact of marketing initiatives to drive business growth.
- **Product Positioning**: Define and refine product positioning to ensure Landbot stands out in the market.
- **Go-to-Market Strategy**: Develop and execute go-to-market strategies for new product launches and feature updates.
- **Cross-Functional Collaboration**: Work closely with product, marketing, and design teams to align on product messaging and strategy.
- **User Education and Adoption**: Create and implement strategies to educate users and drive adoption of Landbot app.
- **Retention Focus**: Develop initiatives to improve user retention and engagement.
- **Craft compelling messages** across marketing channels (landing pages, ad campaigns)
- **Create product-related content** (videos, articles, customer stories, case studies, white papers)
- **Support our sales** channels with training on the problems we solve for our customers
- We are seeking a self-starter who is comfortable in a role that is equal parts strategy as it is execution.
- Proficient in English (Minimum B2, Ideal C1+)
- User obsession - high drive for understanding and meeting users’ needs.
- Strong understanding of product positioning, go-to-market strategies, and user acquisition.
- Excellent copywriting skills
- Communication
- Storytelling
- Asset development
- Project management
- Collaboration
- Negotiation
- Experience in some of these tools**:

- **Market research and analysis**: Landbot, UserPilot, Amplitude, Useberry
- **Workflow and project management**: Slack, Miro, Notion
- **Content creation**: Figma, Wistia, Canva, Make, Zapier
- **Marketing**: Encharge, Landbot, Userpilot
- 3+ years of experience in B2B Product Marketing
- Detail oriented and organized

**Hiring Process**

1️⃣ CV screening

2️⃣ Phone screen with HR

3️⃣ Meet with VP Product

4️⃣ Team presentation of challenge results

5️⃣ CEO interview

**Benefits**
- Hybrid culture or full remote (or both).
- Great company culture, we have a young, upbeat, and international work environment.
- Flexible schedule.
- Open vacation policy and flexible holidays so you can take time off when you need it. Training budget Ticket transport
- **26 days of paid vacation** (23 regular days + December 24th & 31st ) + One day for your birthday English & Spanish lessons Flex compensation with Cobee
- for employees residing in Spain. Team building activities
- Referral Bonus if you bring other talented people like you.

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