Digital Marketing Manager

**CE**

***

**Position ID: 93.734**

**Digital Marketing Manager - Spain**: 

**Reports To**: Head of Marketing - Spain

**Department**: Commercial Spain (Business Unit)

**Location**:Ceuta

**Accountabilities**:

- Monitoring the performance of the different Marketing Channels ensuring these deliver the targets
- Bringing recommendations for campaigns performance optimization based on data-driven approach and learnings from multiple A/B tests
- Providing local taste to campaigns, bringing in the local knowledge of the Spanish market, local target needs and interests
- Briefing and providing data-driven decisions for creative development of Landing Pages and Marketing Assets in the Spanish Market
- Working with the central marketing team to design and manage the execution of acquisition campaigns across digital channels (Facebook, Google, Paid Social, Search, Display, Ad Networks, RTB)
- Working closely with the Spanish Brand Activation Marketing Manager to create aligned consumer communications across Off and Online channels to ensure consistent brand messages, relevant to target and compliant with local regulation
- Diagnose and troubleshoot marketing tracking and attribution issues and liaise with the various stakeholders to follow up for root cause resolutions.

**Key Performance Indicators**:

- Acquisition targets (FTDs, player value, CPA, conversion)
- Marketing efficiency and ROI

**Main Relationships**:

- Internal: Head of Marketing, Growth Marketing team, Brand Marketing Activation Manager

Job Requierments

**Knowledge Skills & Experience**:
Must have/Essential Skills:

- Degree in computer science, marketing, business administration or other studies related to digital marketing
- At least 2 years experience in a similar role, setting or overseeing Digital marketing campaigns (client or agency)
- Confident about how digital marketing channels operate and aware of data and tracking requirements.
- Good understanding of digital design and development process, from wireframing and mock-up design, to development, QA and deployment.
- Knowledge of CRO and analytics tools i.e. Google Analytics, Optimizely, Content Square, Optimize 360, and HotJar, is considered a plus.
- Based in Ceuta or willing to relocate

**Competencies**:

- Great capacity for autonomous problem solving. Highly organised by nature and proficient in multi-tasking; you see pressure as a challenge and work through problems in a logical manner, breaking down the complex into the achievable.
- Good interpersonal skills to be able to communicate effectively and build collaboration streams with the different multi-geographic teams
- Strong written and verbal communication skills.
- Native Spanish and fluent English required (also written)
- Knowledge of the iGaming industry preferred

**Working Hours**:
****40+ hours per week including weekends if and when required by the business