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Marketing Manager
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Overview:
The Marketing Manager Coronary portfolio is an important position within the EMEA Marketing Team at Cordis. This individual will develop & execute the EMEA marketing strategy for our Coronary portfolio.
**Responsibilities**:
- Development and execution of the Coronary portfolio product portfolio strategy
- Develops and manages marketing plan for all Coronary portfolio products in EMEA in alignment with Global Marketing and EMEA commercial groups to grow the business and meet/exceed Business Plan forecasts.
- Become a product expert on the product lines and work closely with our regional commercial marketing partners across EMEA to drive revenue growth and market share gains.
- Ensures product knowledge is effectively transferred to commercial regional groups and field organizations in collaboration with the training department.
- Designs and executes new product launch plans, including positioning, marketing mix & promotional aspects for new products in collaboration with regional commercial marketing teams and internal training department to ensure field proficiency during product launches.
- Ensures succesful launch plan execution by closely monitoring timelines and metrics for success.
- Represent the marketing function on cross-functional new product and new project core teams.
- Work closely with R&D and Global Marketing to develop next generation products and procedural techniques / workflows to ensure Cordis maximizes the opportunity in the market.
- Develop financial models supporting New Product/Business Development Opportunities in EMEA, taking into consideration regional variations & various stages of market maturity.
- Collaborate with Market Research Group for all competitive intelligence and competitive information related to the product portfolio.
- Manage own budget
- Ensures business continuity through demand planning and forecasting activities with supply chain and regional commercial partners.
- Serve as a member on the product development core teams interfacing with multiple functions including, R&D, Clinical & Regulatory, Education & Training and Supply Chain among others.
Qualifications:
- Bachelor's degree in relevant field required.
- A minimum of three years of relevant business experience.
- Healthcare experience is required and medical device industry experience strongly preferred.
- Experience in a sales and/or product marketing role preferred.
- Coronary portfolio technology knowledge strongly preferred.
- Proven track record of success in strategy development, launch planning, market analysis strongly preferred.
- Strong analytical skills.
- Strong communication skills (written and verbal).
- Strong presentation skills.
- Proficient in excel.
- Ability to work in a fast paced work environment.
- Strategic-minded with superior collaboration skills.
- Problem solving and decision-making skills.
- Ability to travel 30% domestic and/or international, including weekend travel.
Ability to speak english at a very high level and ideally two more EMEA languages.
