Senior Product Marketing Manager

hace 3 semanas

Madrid, España Ansys A tiempo completo

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Take a leap of certaintywith Ansys.

Summary / Role Purpose

The role of Senior Product Marketing Manager is to drive the creation of the product marketing strategy and sales enablement requirements across a multi-product portfolio in support of the go-to-market priorities for their Ansys Business Unit. The strategy should reflect an understanding of key industry trends, market opportunities, and the competition. This includes leading the development of product messaging, marketing plans, sales content, and supporting external marketing partnerships. Success will be defined by effective execution that results in significant revenue growth.

Key

**Responsibilities**:

- Delivers value-based messaging for multiple Ansys products to prospective customers, existing customers, and partners
- Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment
- Partners with product management to ensure marketing messages align with product development and sales priorities
- Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys products and solutions differentiate us from the competition
- Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, customer case studies and solution guides
- Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs, and other solution-oriented content
- Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs
- Coordinates with the Digital Marketing function to ensure lead generation programs are targeted and delivering against sales needs
- Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported to measure success against initial goals
- Manages complex projects and executes on global, multi-product marketing campaigns.
- Fosters collaboration to achieve joint goals across a variety of departments, including sales, corporate marketing, development, and field marketing
- Measures and evaluates the ROI of product marketing tactics through consistent monthly analysis and reporting

Minimum Education/Certification Requirements and Experience
- BS in Marketing, Engineering, Computer Science or a related field with 5 years’ experience or MS with 3 years’ experience in a product marketing role with a proven history of creating effective marketing programs
- Strong working knowledge of the products within the portfolio as well as how they are utilized within different industry scenarios and use cases.
- Experience managing the global launch of new products, conducting market analysis, developing market messaging, and communicating customer value.
- Specific functional expertise in an individual marketing competency (Digital, Social, ABM, eCommerce)

Preferred Qualifications and Skills
- Masters or other advanced degree in Marketing or Engineering
- Experience in engineering-related software domains like Numerics, PLM, PDM, CAD, CAE and EDA is a strong plus
- Experience supporting global B2B and B2C demand generation campaigns
- Industry experience within Automotive, Hi Tech, Industrial Manufacturing, Aerospace or Health & Life Sciences

li-remote

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired. **Together as One Ansys, we are powering innovation that drives human advancement**.

Our Commitments:

- Amaze with innovative products and solutions
- Make our customers incredibly successful
- Act with integrity
- Ensure employees thrive and shareholders prosper

Our Values:

- Adaptability: Be open, welcome what’s next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger

Our Actions:

- We commit to audacious goals
- We work seamlessly as a team
- We demonstrate mastery
- We deliver outstanding results

**OUR ONE ANSYS CULTURE HAS INCLUSION AT ITS CORE**
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels

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