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Campaign Activation Manager

hace 4 meses

Barcelona, España ADP A tiempo completo

**Job Title**:Campaign Activation Manager (Northern Europe or Southern Central Europe)

**Country**:Europe

**City**:Home-based - with access to travel Staines (HQ) when needed

**Employment Status**:Full Time

**Division**:ESI Marketing (Digital Demand)

**Responsibilities**:
BASIC FUNCTION:
The Campaign Activation Managers are responsible for driving campaign co-ordination, activation, and performance monitoring and subsequent results sharing in either Northern Europe or Southern and Central Europe

Working closely with Growth marketing leaders, Digital marketing teams, Product marketing, and the Brand & Content team, this is a hands-on role that's pivotal to ensure effective activation of the right campaigns to support sales growth targets. This is both a pro-active and reactive role; both delivering new ways to drive demand generation and nurture the prospects into and through our funnel, as well as working alongside each of the growth marketing leaders to ideate cut-through campaigns and leverage the available channels and technology to their fullest. This role will ensure target segment selection is aligned to sales growth opportunity and the co-ordinated messaging and assets used are aligned to current marketing messaging and campaign platforms. This role is about creating co-ordination and integration across the teams to deliver momentum through aligned messaging, accurate data targeting, and effective channel selection and optimisation.

To succeed in this role, you will know how to navigate a large, complex software and services business across country borders and internal divides, but you will also understand the urgency and accountability of 'owning the number'. You will have a strong track record across the B2B marketing mix in the support of demand generation and campaign management & execution, and be expert in bringing together different groups of people to deliver growth in both the mid and enterprise market.

You will be a skilled project and process manager with an eager eye for metric measurement and monitoring, yet just at ease when required to roll up your sleeves and get things done and done quickly. Working with our marketing automation, digital, product, content and field teams you will be expected to gather and interpret industry and client data points to efficiently build clear campaigns.

This position reports directly to the ESI Senior Director of Digital Demand, but will work very closely on a day-to-day basis with the wider organisation and marketing teams, in particular the Field marketers for each country and the EMEA Digital Director.

ESSENTIAL RESPONSIBILITIES:

- Work with Growth marketers to deliver cost-effective and scalable activation of campaigns that deliver top of funnel demand
- In partnership with Field marketing and sales management, build appropriate data segments and persona targets
- Monitor and optimise full lead flow lifecycle from routing to nurturing and conversion
- Creation and ownership of the Campaign Activation Plan(s)
- Build campaign, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors
- Via co-ordination with field teams, support targeting and segmentation plans by analysing and advising on growth sectors
- Work with Field & Growth teams on campaign execution, specifically channel selection and post-campaign analysis for future improvements
- Work with digital demand team to ensure top of funnel demand is nurtured effectively through campaign cycle
- In partnership with the wider sales operations team, develop EMEA dashboards and analysis and provide insight-driven suggestions for campaign improvements
- Contribute to any corporate initiative as needed.

EXPERIENCE:

- Extensive Knowledge of the HCM/HR/Payroll market would be a distinct advantage
- Extremely analytical and detail-oriented, with proven project management abilities
- Knowledge of core digital demand channels required
- Knowledge of Eloqua/Marketing automation capabilities an advantage
- Requires logic and reasoning to identify strong opportunities in the win/loss and market data available Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
- Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes
- Proven track record of managing multiple projects on tight deadlines and driving meaningful results
- International business experience is a definite plus. Exposure to working in large, global organizations would be useful
- Results oriented, proactive and spirit of initiative
- Accuracy and attention to detail
- Excellent Teamwork skills
- Self-motivating and driven to make an impact

GENERAL SKILLS AND QUALIFICATIONS
- Excellent technical, oral, and written communication skills required.
- Ability to build strong individual and team relationships an