Innovation & Digital Strategy Director

hace 22 horas

Madrid, España AstraZeneca A tiempo completo

At AstraZeneca, we’re not afraid to do things differently. We’re building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening up new ways to work, pioneering groundbreaking methods and bringing unexpected teams together.

As Innovation & Business Excellence Director you will report to the Country President of Spain.

**1.** **MISSION**

As a member of the company's steering committee, the Director of the Innovation and Business Excellence area will have the main objective of maximizing the commercial impact supporting our TAs and brands objectives and long-term ambition by defining and leading the company's strategic plan in order to deliver greater insights and analytics (data science) across the entire organization, support digital marketing with tools and an overarching omnichannel strategy, deliver best in industry capabilities/training for the organization and lead a few innovative health solutions encouraging the participation of the different stakeholders (health professionals, patients, public entities, societies, associations, etc.) to improve access, adherence and patient results.

For this position, it will be key for the Director to ensure and supervise the analysis of the commercial strategy at a global and regional level, as well as its planning with the other areas of Strategy & Planning, Insight & Analytics, Launch Excellence, Commercial Operations, Digital Customer Engagement, Healthcare Innovative Initiatives and Commercial Learning & Development capabilities.

**2. Responsibilities**

**Business Strategy**
- Shape the marketing company's strategic plan, using focused insight and trends that will best position the organization.
- Ensure the marketing company is thinking 6 months to a year out using IBEX analogues and market intelligence to ensure a more sustainable strategy for the marketing company.
- Oversee, evaluate, monitor and help to evolve business activities. Ensure proper ROI are calculated for strategic investments.
- Participate and collaborate in the strategic and financial analysis and planning processes established by the company.
- Represent Spain in regional and global forums, influencing strategies and ensuring the value and optimal use of available resources.
- Work in collaboration with the different external stakeholders to support outlined business objectives of the marketing company.
- Be a change agent, support the transformation of the company. Evolve existing process within the company, using technology as a lever for change.

**Team management & development**
- Define and share the collective vision of the unit.
- Team leadership, attracting and developing a high performance team by promoting a culture based on the company's values.
- Evaluate, recognise the performance of employees in accordance with the ethics and standards of AZ.
- Coordinate internal resources and external suppliers to guarantee success and compliance with deadlines in all ongoing projects.
- Cross-functional collaboration with business units and international teams.

**Capabilities Excellence**
- Develop, together with the Senior Leadership Team (SMT), the strategic plan for the training needs of the organization, with a key focus on sales force, marketing teams and access teams.
- Leading the strategy in the planning of training projects and training in commercial skills adapted to the commercial strategy.
- Agree, together with the Medical and Compliance leaders, the orientation of the training material prepared and those messages and/or practices that are transmitted in the training sessions, in order to comply with the company's policies.
- To promote cross-functionality in the design of training plans.
- To lead the strategy of maintenance of the contents in the different training channels (AZ Training).
- Ensure that all activities related to the area of responsibility comply with applicable external and internal regulations (policies, procedures, standards, guidelines and Code of Conduct).

**Omnichannel Strategy & Customer Engagement**
- To position the patient as the centre of the channel strategy and identify new integrated channels in order to provide differential value to the service and improve the SPN.
- To design a funnel with the patients' journey, which allows for personalised communication adapted to each phase of the process thanks to the patients' insights.
- To design the strategy for each of the existing digital assets, as well as the approach to new ones, and to create a standardised and optimised experience.
- Work on a strategy of dynamic and quality content, both for medical staff and patients, which allows, on the one hand, to provide the most scientific and product information to doctors and, on the other hand, to be a resource and source of reliable information and, therefore, to generate trust for patients.
- To plan a positioning and strategy in Social Media, which will make this channel t

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