Lead Campaign Consultant

hace 3 meses


Barcelona, España Dentsu International A tiempo completo

.Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.We're located in sunny Barcelona, Spain, just a short walk away from the beach, and we're hiring for a Lead Campaign Consultant to integrate into our growing teamJob DescriptionOverview: Merkle is looking for a Lead Campaign Consultant with specialist Braze experience to join our team and meet the growing needs of our clients and partners. Merkle provides a full range of services, including Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insight, as well as Consulting & Business Operations for our enterprise clients.Within the MarTech & Data practice, we deliver full-stack solutions for major brands looking to accelerate business growth through marketing automation, data utilisation, and connected customer experiences. The role will primarily support clients using Braze as their core activation technology to achieve rapid time-to-value, but you may also support other technologies as business needs arise. Our team is always at the forefront of change, focusing on emerging data, personalisation, and activation tools.Role Summary: Elevate your career as a Lead Campaign Consultant in our Platform Enablement team, where your Braze expertise will be pivotal. As a central figure in your domain, you'll lead the charge in harnessing the transformative power of this platform, driving innovation, and fostering growth in a vibrant and expanding area.Our Mission: To revolutionise our clients' marketing strategies by maximising their martech investments, with a special emphasis on leveraging Braze to its fullest potential.Key Responsibilities:Project delivery: Lead and deliver timely and budget-compliant projects.Marketing campaigns: Implement innovative marketing campaigns, leveraging the advanced features and best practices of Braze.Client guidance: Provide reassurance on platform capabilities and support their adoption.Process adoption and rigour: Ensure processes are followed, SLA's are met and rigour is implemented at all stages including accuracy of briefing, quality checking through to execution.Risk management: Identify and escalate project risks, be aware of client dependencies, and support the validation of assumptions



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