Crm Manager

hace 2 meses

Barcelona, España Dentsu A tiempo completo

.About MerkleMerkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.We're hiring for a CRM Manager as part of Merkle in Barcelona.Job Description:The RoleAs a CRM Manager, you'll be the strategic partner our client's CRM Managers and Market Leads rely on. This exciting, client-facing role involves leading B2B digital delivery across Email, SMS, and Web channels.Life as a CRM Manager at MerkleIn this role, you'll be responsible for digital delivery and business processes, orchestrating success in the following areas:Design Impactful Campaigns: offer practical advice regarding campaign lifecycle decisions for both peers/colleagues and clients. Keep a holistic view on all journeys and activities in your markets and align the client's market stakeholders with Merkle's internal delivery team. This requires building client relationships and managing expectations and risks of key internal and client stakeholders on any project.Guidance on test plans, support and consultancy on complex campaigns, customer journeys, and new projects to the client and all team members. Incorporate industry best practices.Ensure Process Excellence: Ensure SLAs are met and rigour is maintained at all stages, from briefing accuracy to quality checking and execution. Capture, share, and update knowledge across all service areas and the entire team.Manage Risks Proactively: Identify and escalate project risks, stay aware of client dependencies, and support the validation of assumptions.Drive Performance: Empower marketing teams to gain insights, analyze data, make predictions, and optimize marketing programs, campaigns, and resources in collaboration with Merkle's Campaign Performance Lead.Innovate Continuously: Contribute to innovation projects and develop technical practice areas by staying updated with industry trends, improving training material, and connecting with Merkle's internal technical specialists.What We Are Looking For3 years of hands-on campaign delivery experience, including journey building, triggers, and complex campaigns.Proven track record of successfully managing CRM journeys, data reporting, and stakeholder expectations.Proficiency in Excel.Proven ability to implement and refine strategies using an experimental mindset

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