Product Marketing Manager
hace 4 semanas
Landbot is the most powerful no-code chatbot builder. Our platform helps thousands of companies convert leads, capture data, and personalize customer journeys in real time.
Our Core Values If you love happy users, engaged companies, and successful customers, this is your role. You'll become a Landbot expert and use that knowledge to advise thousands of customers on how to successfully use Landbot to achieve their goals.
Description We are looking for a Product Marketing Manager to join the Landbot team.
The Product Marketing Manager is responsible for envisioning and executing the product marketing strategy to grow Landbot's user base worldwide. You will work with the cross-functional product team on product education and adoption of the apps, focusing on retention and collaborating with the Marketing team on user acquisition.
You will be pivotal in shaping Landbot's roadmap by leveraging competitive insights, refining product positioning, developing go-to-market strategies, and executing key launches that drive our brand forward.
What you'll do Market Analysis and Forecasting: Utilize data and analytics tools to conduct market analysis, set objectives, and forecast the impact of marketing initiatives to drive business growth. Product Positioning: Define and refine product positioning to ensure Landbot stands out in the market. Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates. Cross-Functional Collaboration: Work closely with product, marketing, and design teams to align on product messaging and strategy. User Education and Adoption: Create and implement strategies to educate users and drive adoption of Landbot app. Retention Focus: Develop initiatives to improve user retention and engagement. Craft compelling messages across marketing channels (landing pages, ad campaigns). Create product-related content (videos, articles, customer stories, case studies, white papers). Support our sales channels with training on the problems we solve for our customers. Requirements We are seeking a self-starter who is comfortable in a role that is equal parts strategy as it is execution. Proficient in English (Minimum B2, Ideal C1+). User obsession - high drive for understanding and meeting users' needs. Strong understanding of product positioning, go-to-market strategies, and user acquisition. Excellent copywriting skills. Strong communication and storytelling abilities. Asset development and project management skills. Collaboration and negotiation skills. Experience in some of these tools: Market research and analysis: Landbot, UserPilot, Amplitude, Useberry. Workflow and project management: Slack, Miro, Notion. Content creation: Figma, Wistia, Canva, Make, Zapier. Marketing: Encharge, Landbot, Userpilot. 3+ years of experience in B2B Product Marketing. Detail oriented and organized. Hiring Process CV screening. Phone screen with HR. Meet with VP Product. Team presentation of challenge results. CEO interview. Benefits Hybrid culture or full remote (or both). Great company culture, we have a young, upbeat, and international work environment. Flexible schedule. Open vacation policy and flexible holidays so you can take time off when you need it. 26 days of paid vacation (23 regular days + December 24th & 31st) + One day for your birthday. English & Spanish lessons. Flex compensation with Cobee for employees residing in Spain. Team building activities. Referral Bonus if you bring other talented people like you.
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