Growth Marketing Director

hace 2 semanas

Zaragoza, España Pearson A tiempo completo

.Growth Marketing Director Madrid Madrid, Community of Madrid, ES Mondly by Pearson is one of the top 5 language-learning apps in the world with 100 million total users. Mondly is the only language learning app in the world with an expert partner in learning science that's trusted by governments and institutions worldwide to measure language proficiency. Our ambition is to become the undisputed app for the best learning experience. For this, we are looking for a driven and ambitious Marketing Growth Director who will help grow our digital marketing tactics across a wide variety of channels.Role OverviewThe Digital Marketing Director works closely with the business leadership at Mondly by Pearson to accelerate our market performance. You will drive the global marketing strategy for the mobile products and strategically partner with internal and external stakeholders to design and implement the digital marketing plans. You will be a 360 digital marketing expert, deeply experienced in building a strong digital presence and performance marketing strategies across channels like web, social media, PPC, search, retargeting, and others.High-Level ResponsibilitiesManage the annual global marketing strategy and implementation:Oversee the Mondly digital presence across channels and build effective strategies to increase our overall digital marketing results.Deliver high-quality digital marketing strategies that will drive customer acquisition and retention, brand awareness, and engaged communities across all digital channels for the Mondly by Pearson products.Set ambitious KPIs and drive growth in organic and paid reach, website and blog performance, conversion rates, user acquisition, community engagement, public appearance, and other strongly connected to the digital marketing strategy KPIs.Bring insight-driven recommendations to the table to help design a marketing strategy that will drive business results for each marketing channel and market segment.Build the annual digital marketing budget, forecast future results, and track spending.Improve performance based on periodic reviews and data.Monitor competitor activity and plans – respond accordingly balancing our own plans with raised customer expectations.Lead a global digital marketing unit with 3 teams that bring stellar results for the Mondly by Pearson brand and products:Build a winning digital marketing team that unites and grows our total portfolio with the capabilities we need to succeed, understanding digital channels, user behavior and CRM systems.Share best practices to fuel one united marketing team.Recruit, retain and develop top talent.Provide inspirational, value-driven leadership to the team such that they develop and are confident and capable of execution.Provide direction, guidance and training to the team.Participate and champion a highly collaborative, customer-centric, data-driven culture that challenges norms with a bias to action

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