Sr. Content Marketing Manager

hace 1 día

Barcelona, España Mitiga Solutions A tiempo completo

.Description Our mission Climate change is causing deep uncertainty at all levels of society, with climate volatility reducing the security of all land-based assets and posing a multi-level security threat for the functioning of enterprises, societies, and governments.
Mitiga is a spinoff of the Barcelona Supercomputing Center, which hosts MareNostrum, one of the most powerful supercomputers in Europe.
Mitiga's mission is firmly rooted in employing cutting-edge science and technology to mitigate the multifaceted risks posed by climate-driven perils.
Our approach spans a spectrum of temporal scales, from real-time and annual forecasts to projections spanning the next century.
This comprehensive perspective on risk, coupled with our capacity to transfer risks to capital markets via catastrophe bonds, positions us to significantly contribute to enhanced climate mitigation, resilience, and equity.
And we need you.
Who you are Drive the content marketing strategy so more companies have the right data to act on their climate risk assessment
We seek an experienced Sr Content Marketing Manager to lead the demand generation Content Strategy, SEO content, multi-channels and personas content development among other activities.
You are data-oriented, flexible and have a high sense of ownership.
Your Experience & Impact Your role as a Senior Content Marketing Manager will be critical in establishing Mitiga's brand and presence as the industry leader in physical climate risk.
Develop a content strategy that aligns with Mitiga's growth goals Conduct SEO research to optimize content for conversions and ensure visibility in search engines.
Create a specific strategy for each communications channel, identifying key platforms for content distribution.
Plan and coordinate content creation aligned to persona and buyer journey - including landing pages, case studies, blog posts, ebooks, infographics, newsletters, one-pagers, and more.
Implement tactics for testing content effectiveness across channels.
Create and publish high-quality content that resonates with our ICP (verticals / industries) and drives lead generation.
Monitor content performance metrics for improvement and optimization.
Collaborate with sales and product to ensure content supports overall business objectives.
Look for content opportunities to maximize reach and impact.
Qualifications Minimum 5 years of Content Marketing Management experience in B2B SaaS, preferably in climate, renewables, policy, insurance or tech .
Experience with content marketing and SEO tools, such as Semrush, Google Search Console, and others Innate ability to understand complex, scientific and technical product, and develop a human-centric view that is simple to understand and efficient.
Ability to be strategic and hands-on at the same time and thrive in a fast-paced environment

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