Brand Manager

hace 6 días

Zaragoza, España Elanco A tiempo completo

.Brand Manager - Pet Health Iberia MadridAt Elanco (NYSE: ELAN) – it all starts with animals As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals' lives better makes life better – join our team todayRole overviewResponsible for executional marketing excellence of prescription products at local level, for Spain and Portugal. Works closely with the Marketing Manager and team to provide input into the strategy and is accountable for the performance of plans for the category and key brands. The Brand Manager will lead or play a substantial role in the development and execution of the marketing plans for specific brands as assigned to ensure alignment to the larger category and business objectives. The Brand Manager will interact with key suppliers, including agencies and sit on multiple internal and external cross functional teams.Day to day responsibilitiesExecution of Country Affiliate Category and Brand Planning:Understand global and regional strategies to interpret, adapt and translate into execution plans leading to business success. Develop strategy and local brand activation for key brands. Execute the roll out of country Marketing Campaigns to achieve Sales Targets. Lead and develop programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs. Build metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly. Partner on all the above with local species teams as appropriate (eg. Sales, TCs, Supply, Finances, Operations, etc.)Coordination of the production and supply of all support material:Supply marketing communications (marcoms) items, such as leaflets, posters, detailers and merchandise aligned with Global platforms and directions (Global and Regional brands). Design and supply items for local brands where and when required. Work closely with internal personnel and external agencies involved in the production and final approval of all artwork, and to ensure compliance with all GPP requirements in order to guarantee the right approval process.Expenditure, Production & Sales Forecasting: Marketing Operational Expenditure (Opex) management and resource allocation. Forecast product supply

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