Vp Of Marketing

hace 7 días

Barcelona, España Lodgify A tiempo completo

.Who we areLodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly thatOur platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona.Role OverviewAs we gear up for expansion in 2024, we're seeking a talented VP of Global Marketing to elevate our presence in the Short-term rental/SaaS industry.Reporting directly to the COO, the VP of Global Marketing will own all aspects of the marketing function globally, leading our brand strategy, driving growth through strategic initiatives, and overseeing CRM, growth, performance marketing, content, and brand.This role requires ambitious and creative thinking and strong analytical skills to drive our growth and establish our brand as a global leader.You will oversee a team of 25+ marketing professionals and play a crucial role in expanding our footprint and reinforcing our presence as a powerhouse in the short-term rental/SaaS industry.How will you make an impact?- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all channels.- Align marketing strategies with business objectives, target markets, and brand positioning to establish our company as the leading vacation rental platform worldwide.- Ensure consistent communication across all channels and drive thought leadership initiatives to establish the company as a trusted leader in the Short-term rental/SaaS industry.- Develop and implement an efficient organizational structure that fosters innovation, autonomy, and collaboration among team members.- Lead, mentor, and manage a high-performing marketing team across various functions, including Social, PR, Brand, Paid, SEO, Content and CRM, ensuring alignment with strategic goals and maximizing team effectiveness.- Implement integrated marketing tactics combining digital/social and offline media to create powerful and holistic campaigns.- Utilize data analytics and market research to identify opportunities, evaluate performance, and optimize marketing campaigns.- Develop metrics, monitor KPIs, and report on key performance metrics and ROI to drive continuous improvement.- Work closely with cross-functional teams including Product, Creative Design, Sales, and Customer Success to align marketing efforts with business objectives and revenue targets.- Manage marketing budgets effectively, optimizing spend to maximize ROI and achieve business objectives.- Stay abreast of industry trends and leverage emerging technologies to maintain a competitive edge

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