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F&B Marketing Coordinator
hace 3 meses
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
A historic landmark with modern energy. History comes to life with modern energy at Four Seasons Hotel Madrid. In the very heart of the capital - within walking distance of all the key attractions - seven historic buildings have been transformed into one dynamic destination. With rooftop dining by Spanish celebrity chef Dani García, Asian-Mediterranean cuisine at our award-winning modern cocktail bar and restaurant Isa, and a four-level Wellness Centre with a sun-splashed pool terrace, Four Seasons is bringing a new level of luxury and service to locals and guests alike.
The Role of F&B Marketing Coordinator (Maternity Leave):
We currently have an opportunity for a talented, dynamic and creative F&B Marketing Coordinator to join our team
Reporting into the Director of Public Relations, you will be responsible for assisting in creating exceptional guest experiences; ensuring personalized attention to our guests, and driving marketing efforts for all Food and Beverage outlets. Through strategic thinking and execution, increase awareness and visibility of the outlets and its food and beverage offerings and team, the F&B Marketing Coordinator also contributes to driving traffic and revenues.
Responsibilities will include:
Executes all key Restaurant and Bar Marketing initiatives as defined below
Preserves brand and concept integrity in all elements of the marketing process
Implement innovative programs and campaigns that increase awareness of R&B, its offerings and dynamic team
Support in R&B's digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms from planning to implementation and reporting.
Actively manages Four Seasons proprietary R&B websites, ensuring alignment with the R&B's positioning and business objectives and creative storytelling
Ensure up-to-date information on partner and third-party websites
Oversees the restaurants' databases, always striving to increase subscribers whilst remaining compliant with privacy laws, Four Seasons Privacy Policy as well as established internal policies and protocols for the creation and maintenance of "local mailing lists" and the use of Four Seasons' platforms for marketing and promotional emails
Oversees R&B social media channels together with F&B PR agency, from content creation, daily channel management and reporting
Curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools
Coordinate social media influencer visits together with F&B PR agency and utilize available programs to integrate proper User Generated Content
Monitor social media conversations relevant to industry, luxury, local, and International markets
Work closely with Restaurant GM, Executive Restaurant Chef and Beverage Manager & Bar Manager to identify and produce social media content opportunities and have presence at relative R&B events
Coordinate any promotional menus with the Executive Chef and Restaurant General Manager as well as beverage menus with Beverage Manager
Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution
Coordination of F&B and R&B participation in corporate global campaigns
In partnership with PRD, coordinates and oversees any R&B related photo- and video shoots to ensure all R&B visual assets are in line with the FS brand standards
Maintains Hotel's image library and video banks with related R&B content, and obtain all signed usage rights as needed
Plans, prepares and executes all seasonal F&B PR activations according to the promotional calendar.
Maintains positive client and media relations
Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses
Attend internal meetings for R&B and will be actively involved in maintaining communication and promotional calendars
Maintain a harmonious and professional relationship with co-workers, supervisors and all departments
You will work closely with the Marketing/PR team to control all outlet level marketing tools such as website, all social media platforms, TMS, etc., and function as the bridge between Hotel and the defined PR agencies. You will support the F&B team in driving events and create exposure to our restaurants, develop partnerships with other restaurants in the city and establish sponsorship opportunities.
Our Ideal F&B Marketing Coordinator candidate will have:
Our ideal F&B Marketing Coordinator candidate will have a special talent and passion for ensuring you and your team deliver the highest of standards consistently and ensuring exceptional service and attention to our guests.
You should have:
Previous experience in Marketing within the hotel industry, and particularly within bars and restaurants.
Passion for PR and bring experience in Food and Beverage, a desire to focus on the development of our team and a creative flair; bringing your personal touch and energy to all our food and beverage venues with a special drive to create memorable experiences for our guests.
Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees, consultants and agencies on a daily basis.
Be able to achieve under pressure - multiple tasks and time constraints.
Excellent project management skills - able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders.
Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills.
Understands R&B marketplace; well-informed of market trends and user behaviors, including leading marketing strategies unique to this category and evaluating the competition's marketing communications activities and implements change as dictated by market requirements
Well-organized, able to set priorities and have an eye for details.
Is an ambassador of the Restaurant and Bar at all times, both inside and out into the community
Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
Photography skills and an eye for aesthetic
Media relations experience
Demonstrated knowledge of mobile, emerging and social media applications
Knowledge of production methods in graphic arts and collateral
Computer savvy with Microsoft Office and various design programs including but not limited to Adobe Photoshop, Illustrator, and InDesign
You must have the legal right to work in Spain and have fluency in English and Spanish.
Four Seasons Hotels and Resorts can offer what many hospitality professionals dream of; the opportunity to build a life-long career with global potential and a real sense of pride in work well done. We look for talent who share the Golden Rule - people who, by nature, believe in treating others as we would have them treat us. As Four Seasons works towards phenomenal growth in the next decade, our most valuable partners continue to be our talent, with whom we have a strong relationship based on the Golden Rule. This relationship is made tangible by the awards received year after year by Four Seasons on a corporate level, as well as by our hotels, resorts and residences around the world, making us an undisputed "employer of choice."
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